Since 2019, I have had the pleasure of being involved in the Empowered Women’s Event series as a committee member, with our organization as an in-kind sponsor. The event focuses on storytelling and according to event founder and host, Susan Freeman,
Stories have a transformative power to allow us to see the world in a different way than we do if we just encounter it on our own. Stories are an entry point to understanding a different experience of the world. Storytelling, presenting a different perspective of the world, is important when it comes to connecting with each other. It gives us an opportunity to learn from another person’s experience and it can shape, strengthen, or challenge our opinions and values. When a story catches our attention and engages us, we are more likely to absorb the message and meaning within it than if the same message was presented simply in facts and figures. When someone tells their own personal story, we catch a glimpse of a view of the world that may be slightly or radically different from our own. When we see the world as they see it, or walk in their shoes, the experience can inspire empathy.”
I wrote a version of this post 
My title today comes from Luvvie Ajayi Jones, whose new book
Many of you who read this blog will know that last week, there was a
The short answer? Both!
Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it.
