Legal directories have been both valuable, and a source of frustration, for lawyers and in-house counsel alike. Recently, a new directory appeared on the scene, threatening to disrupt what we’ve all been accepting for the last several decades – Top 3 Legal. In today’s guest post from founder Gareth Stephenson, learn more about the platform, and what makes it unique from other traditional directories.
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Top 3 Legal (www.top3legal.com) launched last month alongside some compelling market research. Their key finding was that clients instruct new lawyers based on peer-to-peer recommendations 8x more than they use traditional legal directories. This desire of in-house counsel to collaborate and pool experiences is also reflected in the proliferation of in-house counsel networks. Continue Reading If you knew how clients choose new lawyers would you engage differently with legal directories?
The ILN is proud to announce our latest firm of the month,
We’ve talked a lot in recent posts about the idea of “relationship equity” and I’d like to revisit it again today – it particularly struck me as a friend of mine recently accepted a job offer and when she announced the company she was working for, suddenly people were coming out of the woodwork to ask her for favors and help. Many of those people aren’t connections she’s regularly in touch with – in other words, they have no relationship equity with her. It reminded me of another story.
“Authenticity” has become a dirty word.
The idea that you would be so busy, that you’d send your assistant or an associate in your place to a client meeting, wearing a mask of your face and pretending to be you, is ludicrous, right?
