Tag Archives: Firm

Using Video to Market Legal Services

In what proved to be our most popular webinar yet, the Legal Marketing Association’s Social Media Special Interest Group held a session yesterday on using video to market legal services. We were fortunate to have three stellar presenters – Adam Stock of Allen Matkins, Adam Severson of Baker Donelson, and Mark Beese of Leadership for … Continue Reading

The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap

My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for … Continue Reading

Building Relationships and Trust in a Network of Lawyers, Part II – Guest Post from Barry Camson

Barry Camson is an organization development consultant and trainer who works with organizations to help them be more collaborative and effective. He is a former practicing attorney in Boston. He can be reached at bcamson@aol.com. *** In the first post, we discussed how the characteristics that may make an attorney an effective advocate for his … Continue Reading

Building Relationships and Trust in a Network of Lawyers, Part I – Guest Post from Barry Camson

Barry Camson is an organization development consultant and trainer who works with organizations to help them be more collaborative and effective. He is a former practicing attorney in Boston. He can be reached at bcamson@aol.com. *** What can the International Lawyers Network (ILN) of law firms contribute to our knowledge of what it takes for … Continue Reading

Using Client Feedback to Create Truly Meaningful Client Experiences and Deliver Greater Value

After lunch, I headed to "Using Client Feedback to Create Truly Meaningful Client Experiences and Deliver Greater Value" – a session that proved to have some fabulous tips. The panel was moderated by Julie Meyers of Burns White and featured Ronna Cross, from Patton Boggs, James Perkins of Procopio, Cory Hargreaves & Savitch, Jennifer Skiver, … Continue Reading

Lawyers: What Can We Learn From Zappos?

If you love shoes like I do, you’re familiar with Zappos.com, the online shoe and clothing shop. Since it was founded in 1999, it has grown to be the largest online shoe store.  How did they do it? Largely, in thanks to their CEO, Tony Hsieh.  According to their website:  In 1999, at the age … Continue Reading

ILN Conference Re-Cap: Law Firm Management Panel

One of our sessions during the ILN’s 2010 Regional Meeting of the Americas in Houston focused on the always popular topic of law firm management.  The panel was moderated by our Chairman, Peter Altieri of Epstein Becker & Green in New York.  On the panel were Steve Arthur of Harrison & Moberly in Indianapolis, Indiana, … Continue Reading
LexBlog