Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.

First, the report – Corey notes that they work to take it somewhere new each year, and their six months of hard work are obvious. In addition to the report’s results this year, you also get access to some excellent thought leadership pieces that expand on the ideas revealed by the data. The data itself examines three categories of respondents – general counsel, the C-suite, and law firm CMOs, which gives a full and interesting picture of what your firm clients are looking for at various levels, and whether your firm may be correctly addressing these needs. 
Continue Reading Lawyers: What’s the One Thing that Makes Clients Care About Your Content?

1928e537Litigators: a recent survey by public relations firm Greentarget highlights the opportunity to be proactive with your clients, says Senior Vice President and head of the firm’s Crisis & Litigation Communications Group, Larry Larsen.

The survey itself focused on the intersection between communications planning and reputation in high-profile lawsuits, and revealed that a lack of planning outside of the courtroom, not surprisingly, can lead to damaging a company’s image. From Greentarget’s press release:

[W]hile senior legal officers acknowledge the importance of communications with stakeholders during high-profile lawsuits, the majority have outdated strategies or no strategies at all to direct communications outside of court.

This lack of preparation leads to an overly conservative approach defined by decisions and actions that are often impulsive and governed by the fear of negative media attention. Ironically, these instincts can compound the likelihood of reputational damage.

This vicious cycle – an increasing number of high-profile lawsuits, deficient planning, conservative approaches, and the resulting potential negative attention – is exacerbated by the lack of accountability at most organizations.  The majority of respondents said that they are not ultimately responsible for communications strategy outside of court. They stated that other senior leaders in their organizations have final authority and that their CEOs were either actively involved throughout litigation or at least engaged major decisions.”


Continue Reading Crisis Management: An Opportunity for Litigators to Be Proactive

iStock_000007887592XSmallMany of us in legal marketing wait with bated breath for the results of the Greentarget “State of Digital and Content Marketing Survey” every year.

Building on Greentarget’s inaugural study in 2010, [it gives us] the latest insights on how corporate general counsel – your clients – are engaging in social media and law firm-generated content.”

We also learn how our “legal marketing peers are evolving their own content and digital strategies to build relationships and fuel business development.”

During LMA’s Technology Conference this year, we were treated to a preview of the survey, which is officially released on November 18th, with Greentarget’s own John Corey. You’ll want to check back on their website on the 18th for the full report (and you can register now to make sure you get a copy on the day it’s released), but we learned some interesting things.
Continue Reading Preview: 2015 State of Digital and Content Marketing Survey

Greentarget, ALM Legal Intelligence, and Zeughauser Group have released the results of their 2014 survey, newly titled "2014 State of Digital & Content Marketing Survey." The change in title is a great reflection of the change in conversation in the last year, a shift in focus to the discussion around content marketing, and how social tools are used to that end. 

As we in legal know, lawyers have been doing content marketing for as long as we can remember, but we finally have a name for it! 

This year’s survey also has another new feature – a survey of law firm CMOs and marketers. You may remember that we discussed some of the results already, with a focus on LinkedIn, following the LMA conference, but today, let’s take a look at the most important conversation piece to come out of the survey (which you can review in full here). Next week, we’ll take a look at some of the results in more detail. 


Continue Reading Corporate Journalism is the Future According to Greentarget

There are still people out there who think social media is not for professionals.

C’mon, admit it. 

All right, so the likelihood is that those people aren’t reading this blog, because, after all, it’s part of that "social media stuff." But how many of you who have dipped your toe in the water (i.e. joined Facebook, staked your claim on your Twitter name, filled out your LinkedIn profile) are using social media? And how many of you are blogging…regularly? 

I’m sure more than one of you mentally raised your hand as you read that. 

And I’m sure some of you who did are still wondering why the heck you would want to use social media anyway.  So let’s talk about that for a little while. 


Continue Reading Let’s Be Social – A Look at the 2012 In-House Counsel New Media Engagement Survey