I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).
Am I right?
Continue Reading Wait…Content Marketing Can Get Me…Clients??



The ILN is proud to announce our latest firm of the month,
The obvious answer to the title question is of course, yes.
A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?”
“I just can’t do one more online meeting. “