Last week, we brought you part one of our session from Rio, “Client Centricity in Practice,” moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing Director of Brazil for General Mills.
There were so many fantastic takeaways that I wanted to give you all the chance to sit with the first part before I brought you the second section. So here we go! Continue Reading Client Centricity in Practice – Part Two
We recently held the ILN’s Annual Conference in Rio de Janeiro, and as part of the business sessions, our host firm, KLA Advogados, invited one of their clients to speak about “Client Centricity in Practice.” It was an opportunity to have an interactive discussion with the attendees about questions that they had for our client panelist, who was open and honest about what he looks for in his outside counsel and touched on some hot issues. The session was moderated by Melissa Kanô and Alexandre Pessoa of KLA Advogados, who were joined by Waldemar Thiago Junior, Vice President, Managing Director of Brazil for General Mills.
This was such a great and meaty session that I’m going to break this up into two parts! Here’s part one. Continue Reading Client Centricity in Practice – Part One
It should come as no surprise that my most sought after post for this year is one about leadership excellence – in a time when many of us are trying to find our way in uncharted waters, seeking advice from someone with a tried and true philosophy can feel comforting and stabilizing.
While it’s no secret that Disney has had their ups and downs this year too (how could they not, being in the tourism industry during such a unique period?), their translatable philosophy still holds a lot of wisdom for the rest of us. I wanted to share some of the highlights with you again, in the context of the current environment. This advice comes from a presentation that Jeff Williford from the Disney Institute gave several years ago, but still holds true today.
Continue Reading Leadership Excellence in the Time of COVID – the Disney Philosophy we Need
These are the words from David Ackert of The Ackert Advisory during a webinar that he gave for our ILN membership yesterday, and oh boy do those hit home.
I can say that as an organization, we’re not just “hunkering down” when it comes to our strategy for 2020, but is that something that sounds familiar to you for your firm or practice? When COVID hit, was there an immediate flurry of “batten down the hatches!” and everyone just hold on for dear life?
Continue Reading “Hunker down” is not a growth strategy; it’s a survival strategy
It can seem like the reason that Disney is so successful is truly a dose of magic.
But when you break it down, they have a real formula for excellence – excellence in leadership, creating and sustaining the right culture, and pursuing client satisfaction. All of the pieces of that formula are important, but even after putting them together, what truly makes Disney successful is their ability to bring people back again and again. And to do that, they need connection with their customers, and to empower their customers to tell the stories that make other people want a piece of the Disney experience too.
That isn’t much different to the way business development works for lawyers and law firms.
Continue Reading Connection Brings People Back – Business Development Lessons from Disney
Success that starts with leadership and continues with having the right people makes complete sense – but all of that doesn’t mean much if your clients aren’t satisfied. And that’s the third piece in Disney’s philosophy.
Disney’s strategy is to exceed their guests’ expectations by paying attention to every detail of the delivery. Paying attention doesn’t cost money, just time – and that’s something that firms can be doing as well. While I recognize that time does equal money for law firms, what Disney says next makes sense – there can be big wows (like building a new rollercoaster), but paying attention to the small details changes the experience – it’s easier to do 100 things 1% better than to do 1 thing 100% better. When you link all those little wows together, you create a big wow.
Continue Reading Success Requires Client Satisfaction – the Disney Philosophy
Starting at the top is essential, but you need the right mix of people within your firm to really be successufl. Disney calls this “cast excellence.” The corporate culture at Disney is, by design, well-defined, clear to all, and goal-oriented. It can seem challenging to implement this at a law firm, but I’ve seen it done (take a look at our member firm in Australia, Hall & Wilcox, with their emphasis on Smarter Law). Jeff Williford of the Disney Institute challenged firms to think about their corporate culture, and whether the existing culture is what they want – internal branding is important, as is communicating your culture up front and early.
If you communicate your culture up-front, others can make the decision if they want to engage with you or not. For example – Disney doesn’t allow anyone with visible tattoos or mohawks to work there, and they communicate that early so people can self-select out. Similarly, Hall & Wilcox has a transparent culture of collaboration and community, with a fully open plan in their offices – when you interview, you know right away whether that’s something that would work for you or not.
Continue Reading Success Requires the Right Culture – the Disney Philosophy
Several years ago, I had the opportunity to attend a keynote session focused around Disney’s approach to business excellence. The recap I shared has been among one of my most popular posts, and the advice provided by Jeff Williford from the Disney Institute proves to be timeless. Despite a changing marketplace, the tenets that underlie their success remain the same – and that’s perhaps why Disney has proven to be so successful in a sustainable way.
I’d like to break down the post into a series to revisit the key points that Jeff raised in his speech, and why they’re still relevant today. Although his presentation was about how Disney creates a truly magical experience, there are a lot of parallels for the legal industry – we’re also a service industry after all! Any of the particularly important points that relate to law firms will be in bold throughout the post.
He told the audience that Disney employs more than 60,000 people from 65 countries, with 10% of those being interns, and warned us that his presentation on Disney’s approach to business excellence would be like drinking water from a firehose. But he did say that Walt Disney reminded everyone in 1955 that “it all started with a mouse.” (Which inspires me to encourage all of us to think about how and why we got started – where are OUR roots? Who is OUR mouse?)
Continue Reading Success Starts with Leadership Excellence – the Disney Philosophy
“It’s a community, it’s a movement.”
These were among the closing words from Mary O’Carroll, the Head of Legal Operations at Google and CLOC board member, as the first CLOC EMEA Institute wrapped up last week. And for those of us in attendance, you could certainly feel the energy. It was not unlike what we saw at the CLOC Institute in Las Vegas in April.
“There’s so much passion here!” was a phrase you’d hear a lot throughout the day, and it was not misspoken. CLOC is a young organization, but in the last two years, the Corporate Legal Operations Consortium has grown tremendously and is creating a tidal wave of enthusiasm and change throughout not only legal ops, but the legal industry itself. Over the next couple of weeks, I’ll delve deeper into a couple of the sessions that I attended at the conference, but for now, I wanted to leave you with a couple of important things.
Continue Reading CLOC is a Community, a Movement
Artificial Intelligence: the number one topic for discussion among my lawyers when we ask them about future and current trends in the legal industry. Or as they like to refer to it, “technology.”
While a few people are still talking about it like it’s something that’s going to happen or will affect us in the future, the majority have accepted that AI is already here. Whether they’ve adopted certain pieces of it (see this discussion we had earlier in 2017 on AI), or they’re still trying to figure out what it means for their firm, there are some standard questions and ideas that law firms, lawyers, and other legal professionals should become comfortable with, if you’re not already.
To aid in this process, the Legal Marketing Association has been providing some additional resources on AI, and brought together some of the top minds in LMA to host a Twitter chat last week on the “Next Big Thing: Artificial Intelligence.” While I’d argue that it’s more just “The Big Thing” since it’s already here and being adopted by firms, and more importantly, their clients, the discussion was a robust one, with some excellent food for thought. The following is my summary of the discussion.
Continue Reading Artificial Intelligence: What Law Firms Need to Know