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Taylor Swift is my favorite client relationship genius.

That may seem a bit strange, but when you drill down into the brilliant marketing and business development machine that she is, you’ll agree that there are a few things that Taylor does that create rabid loyalty among her fans – and I mean rabid.

Before you start asking what Tay-tay and her music have to do with the law, first, ask yourself what it would feel like to have your clients feel the same way about you as Taylor’s fans feel about her? What if your clients trusted you so implicitly that they never took their business to anyone else? What if they called you first before making a business decision, because you’re their trusted adviser? What if your clients lined up every time you wrote or spoke, because they knew what you had to say was that valuable?
Continue Reading Channel Your Inner Taylor Swift & Connect to Your Clients

Lawyers, don’t panic – this isn’t as scary as it sounds.

A few years ago, I had the opportunity to participate in a workshop on leadership that encouraged some out-of-the-box thinking – the session integrated improv techniques into various business applications. I hate anything that feels like an icebreaker (I prefer routine and structure), so I was already pre-programmed to prefer sitting in a conference room listening to a speaker than to engage in improv.

But I was pleasantly surprised – and while some of the tips seemed silly at first (or may not work for every situation), I could definitely see the benefits of incorporating them.

Two of my favorites were “Yes, and…” and applauding all ideas. 
Continue Reading Great Leaders Think Outside the Box

While I’m out of the office this week, I’m really pleased to be bringing you a special guest post from one of the ILN’s member professionals. Alice Steen, Knowledge Manager at Holmes O’Malley Sexton LLP, discusses best practices for developing a learning culture in your organization.

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Alice Steen, Knowledge Manager, at Holmes O’Malley Sexton LLP reflects on ten years of learning and development (L&D) – providing strategic planning, specialist training, funding and supports for the staff’s further education, career and professional development at the thriving full service law firm.

Alice is a qualified solicitor with post graduate qualifications in higher education, teaching and learning, together with being a Lean Black Belt.

Alice joined Holmes O’Malley Sexton LLP (Holmes Solicitors) in 2008 when it had just one office and 26 practising solicitors, 2 legal executives and 3 trainees. She has witnessed the firm’s solicitors, legal executives and trainee numbers grow by nearly 300% along with now having four offices in London, Dublin, Limerick and Cork. The nature and demands of her own role have changed dramatically as a result.
Continue Reading Developing a learning culture in your organisation

The curse of the marathon runner – we’re either running, or we’re talking about running. Apologies to everyone around me who isn’t a runner who’s had to suffer through my running and running-adjacent conversations over the last several months.

I’m 12 days away from my first marathon (in PARIS!) and I’m both excited and anxious about it. I joke that my life is either about work or running or trying to take care of my dogs – with little room for anything else. But it’s not an exaggeration.

So it’s no surprise that as I’m well into my taper (the period before the marathon where you reduce your mileage so that your legs will be fresh to run the 26.2 miles that the marathon demands), all I’m thinking about is running. What can that possibly have to do with business development? Quite a lot as it happens.
Continue Reading Two Ways Marathon Training Can Prepare you for Business Development

We’re thrilled to welcome our newest member firm into the ILN, Lee and Li, Attorneys-at-Law, Taiwan. The firm are leaders in their local and Chinese markets, strengthening our position in Asia. As business needs continue to grow globally, law firm clients require access to an experienced legal support system. “Lee and Li is comprised of talented legal professionals,” said Alan Griffiths, ILN Executive Director “and with an impeccable reputation for being creative, business-focused and responsive, they are an ideal ILN member firm.”
Continue Reading International Lawyers Network Welcomes New Member Firm in Taiwan

“Authenticity” has become a dirty word in the last few years.

It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”

Are you cringing yet?

But even though the word “authenticity” might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason. 
Continue Reading Authenticity: Sounds Like a Buzzword, but Key to Successful Networking in Legal

Following on our last post about Steve Harmon’s trends to watch in legal, I wanted to share some of his other key takeaways from his session at the CLOC Institute in London. Each of these takeaways, while directed at the legal operations audience, is relevant throughout the legal industry and are key driving factors for how we’ll be able to achieve change.

Collaboration Drives Success

We’ve focused on this idea previously, and it was a strong theme throughout the CLOC institute. True, smart collaboration can feel unfamiliar, and a bit uncomfortable in the legal profession, but there are strong business cases for it (we’ll get into those in a bit more detail when we discuss Heidi Gardner’s session on collaboration). Harmon said that legal operations professionals aren’t “stewards of process, but drivers of results.” Having the best process isn’t a differentiator if it’s not tied to business results (this is true within law firms as well). Because of that, it’s possible to share best practices without impacting differentiation or competition. That’s also true across the legal industry, and is a call for more, and not less, collaboration.
Continue Reading Key Factors for Achieving Change in the Legal Industry

We’re a few weeks out now from the CLOC (Corporate Legal Operations Consortium) Institute in London, and I’m finally jumping into some recaps. There was some truly excellent content during the conference, and not just for legal operations folks, but with transferable lessons for everyone in the legal industry. Over the next few weeks, I’ll dive into a few of the sessions and look at what we discussed, starting with Steve Harmon’s presentation on the Evolving Role of the Corporate Legal Department & the Implications for Legal Operations Teams. Harmon is the Deputy General Counsel at Cisco and General Counsel at Elevate, and a CLOC board member.
Continue Reading Five Legal Industry Trends to Watch

It’s the post I know you’ve all been waiting for – as ads have gotten milder the last few years, each season, I wonder whether there will be any commercials worthy of the “ugly” moniker. This year, we had three!

Before we dive into the ugly commercials, there is one interesting choice I want to discuss – Skittles’ decision this year to forego a Super Bowl commercial in favor of a one-time only, thirty minute live show in Times Square to 1,500 people, with proceeds going to the nonprofit organization, Broadway Cares/Equity Fights AIDS. Mars Wrigley also planned to donate up to $50,000.

In an industry where companies are spending obscene amounts of money on (for the most part) lackluster commercials, this is really a standout. I generally don’t like Skittles commercials, I’ll admit. They’re a bit on the weird side (and I’m a bit on the weird side, so that’s saying something). So to instead create buzz around an event starring a celebrity (C. Michael Hall), make it exclusive, donate the proceeds to charity, and in the end, spend less than you would on a Super Bowl commercial, while probably getting more views and interest for it, is really brilliant. Hats off to them. What can lawyers and law firms learn from that?

  • You don’t have to follow the crowd. I know the running joke in the legal industry is that lawyers love to be first to be second, but what if you DIDN’T do what everyone else was doing? A crowded playing field is just that – crowded. What if you found the way to stand out and did it?
  • Be true to your brand. This is definitely unusual for a brand, to have a Broadway-type show instead of a Super Bowl commercial. But Skittles is an unusual brand, so it fits with who they are. Unlike what Verizon did, trying to shore up their image with first responders, Skittles stuck with their brand message. Who are you as a firm? Don’t just say that with your marketing – DO it with your actions. The projects that you engage in, the charities that you supports, the innovations you embrace – let them all reflect who you are as a firm.

Continue Reading Super Bowl Commercials – The Ugly of 2019

Most of the commercials that I saw during the Super Bowl fell into what I’d call the “meh” category. They weren’t terrible, but they didn’t blow my socks off either. But there are a few that I’ve got squarely in the “bad” and “ugly” categories for you, and based on some of the YouTube comments, they may surprise you.

Let’s take a look at what these spots are, and what we can learn from them.Continue Reading Super Bowl Commercials – The Bad of 2019