Networking & Business Development

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My January did NOT roll in with gusto, making me feel all fresh and new and like I could tackle the world. Instead, I’m dealing with an elderly dog with glaucoma, dementia, arthritis, and a new diagnosis of a bulging disc from when my other dog accidentally pushed him down a full staircase – in the top five for most terrifying moments of my life.

But I recently saw a post on Instagram that said “Reminder that January can be a month of rest & reflection instead of resolutions. Look around you, we’re in the thick of winter and everything else comes back to life in spring! We don’t need to rush into the new year, we can get to spring gently.” Continue Reading Reviving Your Mojo: Faking It Till You Make It!

Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?

Well, those days are long gone.

But bear with me, we’re not diving into a jargon-filled abyss. Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers

As the Halloween season creeps in, we’re delving into the spooky world of business development. Just like a thrilling Halloween tale, there are chilling mistakes lawyers often make in their quest for business growth. In this post, we’ll unearth these eerie errors and show you how to steer clear of them.Continue Reading Beware These Five Frightening Mistakes Lawyers Make This Halloween Season

While I’m out of the office for our 2023 European Regional Conference in Prague, I am bringing you a guest post from a familiar writer – you may remember hearing from Alina Crisu of LLPO Law Firm in Nicosia, Cyprus previously when she wrote about Optimisation – the key to success in a crowded market or Trending topics…a fool’s errand? or when we had her on as a guest on our podcast. This week, she’s discussing myths about legal marketing. Continue Reading Legal Myths about Marketing

A few years ago, I got asked, “What’s relationship marketing, and how do you start growing your practice?” Now, in today’s world, we’re all about building connections and client growth, so let’s dive into relationship marketing and how to make it work for you.

Relationship marketing is like using your superpowers to build a community, grow your practice, and create lasting connections that enhance your expertise. Think of it as a more sophisticated way of doing that trusty “word-of-mouth” reputation building. You know, doing excellent work and hoping your clients spread the good word to their colleagues and friends. That strategy is solid, but why not level it up to ensure you’re consistently generating new business?Continue Reading Mastering Modern Relationship Marketing: Strategies for Business Growth

In an era where LinkedIn reigns as a premier platform for professional networking, the notion of instant results and effortless connections can be misleading. Dispelling the myth of a magic formula, this post dives into the core of effective LinkedIn engagement for modern professionals. Brace yourself for a reality check – there’s no shortcut, just strategic diligence, and genuine effort.Continue Reading LinkedIn Strategy Unveiled: Elevate Your Professional Networking Game

In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or if you’re looking to formalize a strategy you’ve been using, this post will delve into the essence of relationship marketing and how to leverage it for your legal practice.Continue Reading Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era

In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the early days of LinkedIn, about 15 years ago. Back then, the platform was a fledgling concept, and its potential was not universally recognized, especially among legal circles. Fast forward to the present, and LinkedIn has evolved into one of the most esteemed social media platforms, not just for networking, but also for strategic business development.Continue Reading Mastering Modern LinkedIn: Strategies for Professional Success

Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall amid ongoing uncertainty, let’s delve into how networking strategies have adapted and what remains constant.Continue Reading Navigating Networking: Strategies for the Current Landscape