Networking & Business Development

It’s the middle of February. In many places, it’s cold and dreary and it’s a wee bit hard to feel motivated. You may recall that a couple of weeks ago, we talked about resolving to throw out your business development plan so that you could start fresh and see what is truly working and what isn’t – now it’s time for phase two.

Resolve to try something new. 

Another area where it’s easy to get stuck when planning is the temptation to just alter or continue what you’ve been doing all along.
Continue Reading Resolve to Try Something New

What better way to celebrate International Networking Week with a throwback to a post I wrote about international networking (updated for these modern times)?

With virtual platforms bringing us even closer together these days, the ability for us to connect with counterparts from across borders is easier than ever. But that means we can’t forget that everyone doesn’t do business in the same way that we do. That’s incredibly fun because it means we get to learn about other people and cultures, but there can also be a few pitfalls. Entrepreneur shared this great article back in 2014 on the keys to success for navigating networking internationally and I added a fifth suggestion based on my own experience – these five tips hold true today.
Continue Reading 5 Ways to Be Intentional About Your International Networking

I’m not big on resolutions.

Some years, I have some, other years I don’t, but they’re generally things I’d like to add more of to my life (like the year I decided I would try to learn how to knit – I’ve been crocheting since I was about five – yes, these are two different things).

Do I always have a business development plan? Yes.

So what am I advocating here? Sheer anarchy??

Uh, no. Don’t worry.
Continue Reading Resolve to Throw Out Your Business Development Plan Today

Bad news everyone.

There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.

There’s only strategy and hard work.

Anyone who tells you differently is selling something.

Are there instances where you’ll connect with someone and they’ll immediately buy your services or you’ll write a post and it will go viral? Absolutely! That’s down to luck (and sometimes, strategy and hard work behind the scenes). But it’s not because there’s some trick to it all. You’re not going to suddenly “figure it all out” and have one tool be doing all the work for you and bringing you lots and lots of clients. It doesn’t work like that.
Continue Reading LinkedIn for Lawyers: There’s no Magic Bullet

Just kidding – we’re not post-pandemic.

But in all seriousness, the last two years have dramatically changed the way in which we connect. But while some things may be different, other things will always remain the same.

One of my most popular posts this year was 5 Essential Networking Tips for Lawyers, so I thought I would update it for you to discuss what has changed and what has stayed the same, particularly as we head into the holiday season formerly filled with networking parties and now filled with additional lockdowns and questions about the future.
Continue Reading Five Essential Post-Pandemic Networking Tips for Lawyers

There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet?

I’ll begin at the beginning with a little story and without naming any names. About 15 years ago, when I was a wee baby and before LinkedIn was at all popular with lawyers, I gave a presentation to about 200 of my clients, extolling the benefits of the platform and why it was going to be the “next big thing.” At that time, it was nowhere near as useful as it is today because it lacked engagement, but I could really see the benefits. One of our very senior attorneys tapped me on the shoulder in the middle of my speech and in a stage whisper, told me that no one cared about what I was saying, and I needed to cut the rest of the LinkedIn stuff out because I was running too long. It was by far one of the most mortifying moments of my career.
Continue Reading LinkedIn: Three Actually Helpful Tips

Everyone is dealing with “zoom fatigue” these days, so it’s that much more irritating when you do make the time to hop on a virtual business development or networking session only to have it turn into a flop. I’m sure you’d rather have been billing or spending the time with your family or doing literally anything else, right?

Let’s instead look at some of the things that may go wrong and what you can do about them – I’m not talking about the famous “you’re on mute!” (I think we all know how to handle that by now) or other technical issues that crop up, but rather the true networking negatives.
Continue Reading Dealing with Networking Negatives in the Virtual Age

It’s SPOoOooOooKY Halloween this weekend (can anyone tell me which podcast that’s from?) and so I’m bringing you a post on the five most frightful business development mistakes lawyers make (and how to avoid them!).

I love Halloween, so bear with me on this.
Continue Reading Five Frightful Business Development Mistakes Lawyers Make

I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).

Am I right?
Continue Reading Wait…Content Marketing Can Get Me…Clients??

The obvious answer to the title question is of course, yes.

Last night, I had the opportunity to join William McLaughlin, the Business Development Manager for Southeast Asia at ZICO Law on a webinar for NEXL, a business development platform. We had a robust discussion around this topic which I’ll share when the recording is available (updating to share the recording here, but in the meantime, let’s delve into some of the questions that I’d considered in advance and where lawyers and law firms are today when it comes to business development.
Continue Reading Can Using Business Development Effectively Give you a Competitive Edge?