Relationship Development

Subscribe to Relationship Development via RSS

As you’re reading this post, I want you to think about whether you’d consider yourself to be a fairly good networker and business developer. What does “networking” mean to you? Do you think of it as a complete waste of time? If the answer to that last question is yes, keep reading, and I hope you’ll change your mind.

A quick story – if Steve Jobs had never met Steve Wozniak, the Apple I would not have been invented in 1976. A year later, this machine became the Apple II, the bestselling computer of all time. Steve Jobs had the vision, the ideas, but it was Wozniak who knew how to assemble teams. Their change meeting results in a multimillion dollar business. It is often the power of a chance meeting that sparks a revolution.

Sure, that sounds like a one-off, something that doesn’t apply in the legal industry. But it happens every day, and even in legal. How do busy lawyers get to these revolutionary opportunities? It’s about the difference between ordinary networking and power networking. 
Continue Reading Lawyers: Put the Kibosh on Random Acts of Business Development TODAY

In addition to understanding the area of the law that you’ll specialize in, there are a variety of “soft skills” that will be essential to navigating the practice of law successfully. Your professional skills may need to be further expanded over the coming years as the industry itself changes and stretches, but for now, there are a few tried and true ones you can rely on that will serve you well regardless of where you end up practicing.

A law student recently asked his connections on LinkedIn to rank the following five skills in order of importance – networking, presentation skills, business writing, communication, and time management. I’ve been exploring these topics for law students over on the ABA Law Student blog, Before the Bar, but they’re equally valuable for more experienced lawyers as well. So let’s take a look at how we can adapt these tips for practicing lawyers.
Continue Reading 5 Essential Networking Tips for Lawyers

We’re already almost mid-way through September (can you believe it?) and this time of year can feel like a new beginning! Though January is typically the time for resolutions, September can also feel like a refresh as kids go back to school, and we jump back into the grind after our own summer holidays and a quieter period with our clients away for their holidays.

Bearing that in mind, it’s also a great time to refresh your goals and business development efforts. Yes, business development is an ongoing effort, but it doesn’t end simply because the calendar year is wrapping up.

There will likely be three groups of you reading this – those who started the year with business development plans and goals, who split them up throughout the year and made progress on them; those of you who had those plans, but who may have only made some inroads here and there; and those of you who had no plans or goals set at all. But no matter where you are, think of September as your do-over month, and the opportunity to plan for the remainder of the year. (Not sure about planning? Take a look at our recent guest post from Joanne Thorud for some help.)
Continue Reading Restart Your Business Development Efforts

“This person doesn’t benefit me.” 

“I’m not getting any business.” 

Have you ever said, or thought, either of these things about a networking event or while involved in a business organization? It’s not the first time I’ve heard them, which is why they merit a mention here.

When you say these things out loud or to yourself, it’s likely that your first reaction is that you’re in the wrong place, or the organization is faulty. But consider for just a moment that maybe the networking barrier in these scenarios is actually you. 
Continue Reading Overcoming one of the Biggest Barriers in Networking

A few years ago while traveling, I had the opportunity to read an article about how private labels in grocery stores were gaining traction against national brands. While the article isn’t available online anymore, the story offers some interesting food for thought (no pun intended) for the legal industry and the way that law firms are tackling the challenges presented by the current marketplace.

The article focused on the Publix Brand Challenge, which still takes place today:

Several times a year, the Publix Super Markets chain in the Southeast pits three to five of its store-brand products against their national-brand equivalents…If customers buy one of the featured national-brand products, they’ll get the Publix store-branded version for free. ‘Buy theirs, get ours free,’ the ad trumpets. ‘We think you’ll prefer Publix.’”

Continue Reading Differentiation Builds Unique Relationships with Your Clients

If you haven’t had the opportunity to read retired soccer player, Abby Wambach’s remarks to the graduates of Barnard College, it’s worth taking a few minutes to give them a read. Wambach’s speech, and the discussion that we recently had at our Annual Conference with facilitator Wendy Merrill of Strategy Horse, which incorporated the concept of finding your “why?” are both things that have resonated deeply with me over the last few months. The idea of finding your “why?” focuses on digging down into the reason behind everything that you do, so that you give a purpose to it – it will be the driving force behind why your clients hire you, why you practice law, why other lawyers want to join your firm, and why young lawyers want to come into and stay with your practice.

A network is no different – it’s more than just a directory of names. It’s a living, breathing organism, and the thing that keeps people coming back to it and investing their time and energy into it is the why. Our “why” is defined by three guiding principles: 
Continue Reading Collaboration, Passion, and Integrity Are The Hallmarks of a Successful Network

“Authenticity” has become a dirty word.

It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”

Are you cringing yet?

But even though the word “authenticity” might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason.

For the purposes of this post, let’s look at a definition for “authenticity.” Merriam-Webster says it means:

: real or genuine : not copied or false

: true and accurate

: made to be or look just like an original”

Continue Reading “Authenticity” Might be Cliche, but it’s Essential to Building Client Relationships

The idea that you would be so busy, that you’d send your assistant or an associate in your place to a client meeting, wearing a mask of your face and pretending to be you, is ludicrous, right?

But we build relationships online via proxy all the time. And not just with potential clients, but with current ones.

“That sounds crazy!” I can hear you saying. But does it? Are any of these scenarios familiar? 
Continue Reading Who’s Building Your Client Relationships Today?

It’s no secret that attending an industry event can lead to business opportunities. When you choose the right one, the networking alone provides the return on your investment.

But we’re often so eager for the actual attendance to equal business that we forget that as with any business development opportunity, it’s not one-and-done. In the dating game, while it might be possible for you to meet someone and marry them the same night, and find lasting happiness, it’s much more likely that you spend time getting to know each other before making a commitment. Your business relationships are much the same.

How can you translate those conference attendances into business opportunities? There are as many articles and blog posts on this as there are ways to do it, but today, I’m offering up three tips to use after your next event to move the needle. 
Continue Reading 3 Tips to Translate a Conference Attendance into Business Opportunities

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more.

So why do we keep talking about it, over and over again?

Two reasons really:

  1. Networking is never really over.
  2. It bears repeating.

Continue Reading Ugh…Why Keep Talking About Networking?