Tag Archives: Law firm marketing

Associate BD Training: It’s Never Too Soon to Start

The ILN is extremely fortunate to have not only a lot of talented lawyers, but a number of other talented professionals as well. Included in that group are the hardworking marketing professionals at our member firms across the world. This year, I wanted to highlight some of their expertise in a series of guest posts … Continue Reading

Holiday Networking is Coming.

The end of this week marks the beginning of December, and we all know what that means… Holiday party invitations are coming.  For introverts like me, holiday parties are probably not high on your list of exciting December “to dos” – it’s not that we don’t love them; it’s just that they’re rather exhausting. Extroverts may … Continue Reading

11 Consumer Companies that Legal Marketers Can Learn From

Rather than our typical “Two for Tuesdays” post today, I want to share a great piece I came across while browsing Klout (remember when I mentioned how much I’m loving Klout’s “explore” feature?). Megan Conley wrote a post for HubSpot’s blog on “11 Impressive B2C Campaigns That B2B Marketers Can Learn From.” If you’re a … Continue Reading

Who Are Your Best Sources of Content?

Last week, I had the great pleasure of presenting with Laura Toledo of Nilan Johnson Lewis and Adrian Lurssen of JD Supra during the Legal Marketing Association’s Technology Conference. Our panel focused on “Crafting your online story: Demystifying the process behind content marketing.” It was a great interactive session, with questions from the audience and … Continue Reading

Lawyers: What Can We Learn From Zappos?

If you love shoes like I do, you’re familiar with Zappos.com, the online shoe and clothing shop. Since it was founded in 1999, it has grown to be the largest online shoe store.  How did they do it? Largely, in thanks to their CEO, Tony Hsieh.  According to their website:  In 1999, at the age … Continue Reading

ILN Conference Re-Cap: Law Firm Management Panel

One of our sessions during the ILN’s 2010 Regional Meeting of the Americas in Houston focused on the always popular topic of law firm management.  The panel was moderated by our Chairman, Peter Altieri of Epstein Becker & Green in New York.  On the panel were Steve Arthur of Harrison & Moberly in Indianapolis, Indiana, … Continue Reading
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