Most of the commercials that I saw during the Super Bowl fell into what I’d call the “meh” category. They weren’t terrible, but they didn’t blow my socks off either. But there are a few that I’ve got squarely in the “bad” and “ugly” categories for you, and based on some of the YouTube comments, they may surprise you.
Let’s take a look at what these spots are, and what we can learn from them.Continue Reading Super Bowl Commercials – The Bad of 2019
Most of us can agree that the Super Bowl this year was a bit of a dud. In a similar theme, most of the ads were a bit uninspiring too, though there were some notable exceptions to that. Considering how much money is being invested in these ads, I’m wishing for much more creative, exciting, and inspiring results than we’re getting – even the controversial ones aren’t that controversial.
But despite that, there are some things to discuss (and I don’t mean Tom Brady’s sixth Super Bowl win – but HOW ABOUT THOSE PATRIOTS?).
That’s right, it’s time for my annual review of Super Bowl Commercials.
In my book, there are a couple of clear winners, with lessons for lawyers and law firms, to share with you. You may think I’ve omitted some important spots, but you’ll understand why when we get to those next week. Stay tuned…Continue Reading Super Bowl Commercials – The Good of 2019
Happy International Networking Week!
We’ve talked a lot about networking here at Zen, and covered a lot of the traditional ideas:
And more.
Continue Reading Freshen up Your Networking with Three Unusual Tips
I’m bringing you a treat today, Zen readers! A post from the ILN’s own Jenn Smuts – and it’s a good one. Prepare to get uncomfortable and start asking yourself the hard questions.
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Last week Lindsay asked the Zen audience about whether they were still feeling inspired with the arrival of the new year, then she afforded us three “inspiration” ideas. This post is going to take her ideas: reading, writing and thinking, and elaborate on one goal – leveraging women in the profession.
Continue Reading Leveraging Women in Legal – What’s Your Scorecard?
A few years ago, I wrote a post centered around the idea of needing a strong audience in order to make the content that you’re writing valuable. While content development is a piece of the overall puzzle, this idea is easily expanded, especially in today’s market. Something that I’ve heard a LOT from lawyers is that to be successful, you simply need to be a good lawyer. So that’s the question that we’re looking at today – if you build a good practice, will clients just show up?
The short answer is no. And in your hearts, you know that.
It’s simply not enough to be a good lawyer these days. You could be the BEST lawyer there is – the most technically gifted, the best educated, even the most experienced. But if no one knows who you are, does it even matter?
Continue Reading If You Build it (a Good Practice), Will They Come?
We’re almost through a full month in 2019 – are you still feeling fresh and inspired about the new year? Or are you feeling bogged down by your routine and flagging resolve already?
If you’ve thrown your resolutions out the window, never fear – I’m not a big believer in them anyway. What I DO believe in is finding ways to find new inspiration that will allow you to freshen up your goals, your thinking, your business development, and ultimately, your practice.
Continue Reading Lawyers: Three Ways to Inspire Your Practice in 2019
We’ve saved the best for last – or potentially, I’ve just been avoiding this topic because time management is an area where I need to be taking my own advice.
If you ask a lawyer what one of their biggest issues is, you’ll find that time management is top of the list. Especially when it comes to maximizing billable client time.
Let’s look at five things you can do today to start to improve your time management skills.
Continue Reading Five Ways to Improve Your Time Management Skills Today
Regular Zen readers will know that I’m a runner. When you first start running, you tell yourself that it’s the cheapest sport – all you need is a pair of sneakers, and you can head outside and do it. While this is (essentially) true, we runners love our gadgets and our products, and sharing our favorites of the same.
It won’t surprise you to learn that I’m in a couple of Facebook groups dedicated to running, including a pretty large one, and we often share products we love. A popular one among the group is the sunglasses brand, Goodr, who have been known as a fun, edgy brand with glasses that stay put on your face during long, sweaty runs, have a basset hound mascot, and catchy names for their sunnies. I own three pairs myself.
Continue Reading Good( r ) Leadership Means Having to Say You’re Sorry
Has everyone got their “fa la la” on yet?
While the holidays are often a mad rush for all of us, it seems that this year especially, everyone is behind with wrapping up their end of the year duties (and wrapping up their gifts), while we try to figure out shortcuts for how to manage to get everything done before family and friends descend on us (or you head out the door yourself). In among all of the holiday madness are your professional pressures, which, of course, take priority.
So instead of adding to the pressure of asking you to throw some crazy business development, relationship building activities into your holiday mix, let’s look at a few easy and mostly quick ways you can sprinkle some engagement into your final weeks of 2018, and set yourself up for early success in the new year.
Continue Reading 7 Ways to Sprinkle Business Development, instead of Bah Humbug, Into the End of December
The International Lawyers Network’s Real Estate Specialty Group announces the third release of its publication, “Buying & Selling Real Estate: An International Guide.” This collaborative electronic guide offers a summary of key real estate law principles in 21 jurisdictions across the globe, serving as a quick, practical reference for those buying & selling real estate