relationship development

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A few years ago while traveling, I had the opportunity to read an article about how private labels in grocery stores were gaining traction against national brands. While the article isn’t available online anymore, the story offers some interesting food for thought (no pun intended) for the legal industry and the way that law firms are tackling the challenges presented by the current marketplace.

The article focused on the Publix Brand Challenge, which still takes place today:

Several times a year, the Publix Super Markets chain in the Southeast pits three to five of its store-brand products against their national-brand equivalents…If customers buy one of the featured national-brand products, they’ll get the Publix store-branded version for free. ‘Buy theirs, get ours free,’ the ad trumpets. ‘We think you’ll prefer Publix.’”

Continue Reading Differentiation Builds Unique Relationships with Your Clients

If you haven’t had the opportunity to read retired soccer player, Abby Wambach’s remarks to the graduates of Barnard College, it’s worth taking a few minutes to give them a read. Wambach’s speech, and the discussion that we recently had at our Annual Conference with facilitator Wendy Merrill of Strategy Horse, which incorporated the concept of finding your “why?” are both things that have resonated deeply with me over the last few months. The idea of finding your “why?” focuses on digging down into the reason behind everything that you do, so that you give a purpose to it – it will be the driving force behind why your clients hire you, why you practice law, why other lawyers want to join your firm, and why young lawyers want to come into and stay with your practice.

A network is no different – it’s more than just a directory of names. It’s a living, breathing organism, and the thing that keeps people coming back to it and investing their time and energy into it is the why. Our “why” is defined by three guiding principles: 
Continue Reading Collaboration, Passion, and Integrity Are The Hallmarks of a Successful Network

“Authenticity” has become a dirty word.

It’s right up there with some of the other most hated buzzwords and phrases – “at the end of the day,” “thinking outside of the box,” “synergy,” “value add,” “circle back,” “bandwidth.”

Are you cringing yet?

But even though the word “authenticity” might make your skin crawl, it’s actually a pretty important concept – it’s a buzzword for a reason.

For the purposes of this post, let’s look at a definition for “authenticity.” Merriam-Webster says it means:

: real or genuine : not copied or false

: true and accurate

: made to be or look just like an original”

Continue Reading “Authenticity” Might be Cliche, but it’s Essential to Building Client Relationships

The idea that you would be so busy, that you’d send your assistant or an associate in your place to a client meeting, wearing a mask of your face and pretending to be you, is ludicrous, right?

But we build relationships online via proxy all the time. And not just with potential clients, but with current ones.

“That sounds crazy!” I can hear you saying. But does it? Are any of these scenarios familiar? 
Continue Reading Who’s Building Your Client Relationships Today?

It’s no secret that attending an industry event can lead to business opportunities. When you choose the right one, the networking alone provides the return on your investment.

But we’re often so eager for the actual attendance to equal business that we forget that as with any business development opportunity, it’s not one-and-done. In the dating game, while it might be possible for you to meet someone and marry them the same night, and find lasting happiness, it’s much more likely that you spend time getting to know each other before making a commitment. Your business relationships are much the same.

How can you translate those conference attendances into business opportunities? There are as many articles and blog posts on this as there are ways to do it, but today, I’m offering up three tips to use after your next event to move the needle. 
Continue Reading 3 Tips to Translate a Conference Attendance into Business Opportunities

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more.

So why do we keep talking about it, over and over again?

Two reasons really:

  1. Networking is never really over.
  2. It bears repeating.

Continue Reading Ugh…Why Keep Talking About Networking?

Today marks the start of International Networking Week, and as you can imagine, that’s something we at the International Lawyers Network are pretty excited and passionate about. We’ve sent out a challenge to our membership to increase their own networks by reaching out to someone that they don’t know well to deepen that relationship, and over the course of this week, I’ll be sharing some best practices for networking with you. I also invite you to share your own networking tips here for a chance to be featured on the blog!

In today’s post, I want to look at five tips that you can use right away to build relationships. Often, we can think of networking and relationship building as an arduous task, but really, it’s a series of smaller actions that we take that help weave the fabric of those stronger relationships. So whether you’ve got five minutes or an hour, you can strengthen your network today. 
Continue Reading 5 Tips to Build Relationships TODAY

For better or for worse, we are living in a hyper-connected world. Which means that whether we are always reachable, the person on the other end of the email or phone believes us to be. None of us is ever really “away.” (And we can debate the necessity and impact of that another time).

When it comes to managing your business relationships, a lack of communication can have a huge detrimental effect. Where you might be assuming that “no news is good news,” your client or other business relationship may be left feeling anxious about the status of your last conversation and wondering whether it’s even still on your radar. I’ve had contrasting incidences of this recently, which have illustrated some important lessons for me about managing expectations in all of my business relationships. 
Continue Reading No News is Not Always Good News for Business Relationships

In a couple of weeks, I’ll be attending CLOC’s first EMEA Institute in London, which has me revisiting some best practices on building relationships and networking. When I attended my first CLOC conference in April, I found an exceptionally passionate and enthusiastic group of legal professionals that straddled the legal ecosphere. Bearing that in mind, it’s unlikely that we’ll see anyone ducking out early or skipping conference functions, because everyone is invested in being there, driving change, and working together.

But what about in other areas where we have the opportunity to meet new people and develop the relationships that can lead to new business? It’s entirely possible that even with the best of intentions, we can end up with networking fatigue. With that in mind, I’m revisiting an old post on the importance of showing up in order to build relationships.

Sometimes, when attending a conference, it’s tempting (and often reasonable) to combine other business with the business of the conference – maybe you have clients or friends in the same city, and it doesn’t seem like a big deal to miss an afternoon or a meal at the conference. You may even be worried that the social functions of the conference are more of a boondoggle, and the “value” is only found in the educational sessions. So what are you missing out on if you skip group outings or meals? 
Continue Reading To Build Relationships, You Have to Show Up

FullSizeRenderAvid readers of Zen will know that one of my favorite topics is networking. So I was immediately drawn to read J. Kelly Hoey‘s new book, Build Your Dream Network: Forging Powerful Relationships in a Hyper-Connected World, when Mark Beese recommended it in his latest newsletter. I’ve been following Kelly since the early days of Twitter, so her name was also familiar to me, though not her story. She started her career as a lawyer in Toronto, and has wandered a fascinating path since then. Her book jacket tells us that:

J. Kelly Hoey is a writer, investor, connector, and networking expert, lauded everywhere from Forbes (“1 of 5 Women Changing the World of VC/Entrepreneurship”) to Fast Company (“25 Smartest Women on Twitter”). A columnist for Inc.com, she’s appeared on CNBC’s Power Pitch, and her clients include The New Yorker, Coca-Cola, PBS, L’Oréal, Capital One, and Dove.”

Using her own experiences, as well as sharing direct interviews with other successful friends and peers, Kelly illustrates how to build and leverage various networks, and what works and what doesn’t when it comes to networking. Whether you love to network, view it as a necessary evil, or can’t understand why you need to do anything besides work hard at your chosen profession to get more work, this book is for you. Let’s talk a little bit about what Kelly has to say about networking, and then run, do not walk, to buy this book (available in hard copy and electronic). 
Continue Reading Build Your Dream Network: A Book Review