Sometimes, I read someone else’s posts and am so inspired by them, I just can’t keep my mouth shut.

Such is the case this morning with Nancy Myrland’s latest post, "Social Media: It’s Time…Embrace it Already!"

As Nancy said:

Social Media are being used by employees of all ages and interests. You can no longer keep these communication tools out of their lives during the work day just as you can’t keep email, telephone and face-to-face communication away from people. These are tools that are here to stay, and will become a large part of every business around you, so it’s time to:

  • Become familiar with them.
  • Frame them.
  • Train people on them.
  • Monitor them.
  • Integrate them in to your business and marketing plans.
  • Then repeat all of these steps regularly.

 

I liked and agreed with Nancy’s post so much that I left her the following comment:

Nancy, as I’m sure you can guess, I completely agree with you.  I’ve heard from some of our firms that they’ve tried to ban social networking sites at work, but the problem is that so many employees have smart phones these days, that that’s just not practical anymore.  It’s a nice idea to think as an employer than you can control your employees’ use of social media, but if they can still access it on their non-company/firm-provided phones, there’s no way to regulate it.  So as you suggest, the better answer is to learn about the tools, and then educate your employees on what the company/firm expects from them in terms of their usage of the tools and the messages they send out if they’re affiliated with the company or firm.  

And the benefits, for me, far, FAR outweigh the negatives – [our Executive Director] recently visited a potential member firm, who knew about us already because of our social media efforts and blogging.  Hopefully they’ll become a member firm, in part because of these efforts and the way we highlight our firms, and what a benefit to us as a Network!  People can access a whole other world of potential business development through social media – they just need to figure out their goals and come up with a plan, that they then communicate with the rest of their employees.  And yes, mistakes and gaffes can and WILL happen – so include in part of your plan a crisis communication component that addresses how to respond to these, both internally and externally.  Then, social media won’t be so scary.  

Nancy’s right:

It’s your responsibility as managers, partners, business owners and leaders to do what needs to be done to make your organizations run safely, effectively and efficiently, to drive the internal and external forces that help you accomplish your business goals, and to be responsive to your clients and potential clients.

So what’s stopping you from learning more about social media and integrating it into your business/client development efforts today? ILN firms in particular – let me know, and I’m happy to talk to you about your concerns and figure out what your next steps can be.

 

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.