Amy Adams had some social media tips to report back to us following her attendance at the LMA’s post conference social media session:
With social media being such a new phenomenon, and social media tools a new technology, it’s reasonable to expect that there are a lot of questions surrounding them.
During the ILN’s 2010 Regional Meeting of the Americas, I got a question from an audience member that I thought I’d repost here. One of our attorneys wanted to know if a distinction is made between blogging and social media, and also, how it’s possible to keep employees from using social networking tools at work.
I explained that some people do make a distinction between blogs and social media, but I consider them to be the same thing – my reason for this is that the main idea behind social networking (effective social networking, in my opinion), is that it’s supposed to be social. So when people are commenting on a blog post you’ve written, it’s important to be paying attention to these comments and interacting with the posters.
As my ILN audience knows, and this blog audience may have guessed, I believe that social networking CAN be a professional, as well as social, tool. I’ve said before, if people are using social networking tools at work, for personal purposes only, that’s a human resources problem – those people looking for something else to do during work time are going to be the same people making personal phone calls or emailing joke forwards.
I had the good fortune of presenting to our members at the 2010 ILN Regional Meeting of the Americas on Social Networking and why it may matter to our attorneys. I began by taking an informal poll of the room to see how many in the audience were regularly using social networking sites (I clarified that by "regularly," I meant logging in once a week and connecting with someone in their network in some way). It was a fairly small number – about 15-20% of the audience.
Though social networking is a hot topic, there are still many attorneys who question how it can be useful to them in business development at all, so I gave them a few reasons why, starting with American Lawyer Media, Zeughauser Group & Greentarget’s recent survey of in-house counsel. I mentioned two important points for them that came out of the survey:
I also mentioned that the survey showed that in-house counsel are using blogs, Twitter, LinkedIn and Facebook to get their information and judge law firms.
Continue Reading ILN Conference Re-Cap: Social Networking – Why it May Matter to You