In most of the world, it’s been pretty hot, and many of you are either on holiday, or getting ready to leave for holiday. I know that the LAST thing you want to think about is building relationships for business development. But I’ve got an easy challenge for you that will set you up nicely to return to the office in September with some stronger connections and potential for added business, while your colleagues are working to catch up.

Every day, for the next month, reach out to three of your connections on LinkedIn by email.

Now, there are some rules, here, of course.

  • Before you send them an email, you should first look at their profile and their recent activity to see what they’ve been up to lately. In reaching out to them, you want to make your email about THEM, and not about YOU.
  • Your email is not to pitch them on anything or remind them of services you offer, even if you’re reaching out to a potential client. I know for 99.9% of you reading this, that’s obvious and I don’t even have to say it. But for that 0.1%, I do, so I’m including it.
  • Bonus points if you reach out to people who are in your city and offer to meet up with them for coffee or lunch in the next four weeks too. Since it is the end of the summer, you may want to suggest this for September instead, but at least put it on their radar for the future.

We all have a lot of LinkedIn connections these days (it’s really easy to say yes to them!), but how well do we know our connections, and how well are we actually connecting with them? If you’re like me, even if you log into LinkedIn (which I do actually do daily), you’re only scanning through your feed and maybe “liking” a few updates, adding a “congrats!” here and there for an anniversary or new job, and maybe clicking on one or two interesting articles that someone has shared.

So there’s a huge opportunity to amplify my LinkedIn community efforts by better engaging with my network there every day. If I email three of my connections every day for the 31 days in August, that’s 93 people I will have reached out to by the end of the month.

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Photo of Lindsay Griffiths Lindsay Griffiths

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles…

Lindsay Griffiths is the International Lawyers Network’s Executive Director. In this capacity, Ms. Griffiths is responsible for the oversight and management of day-to-day operations of the International Lawyers Network (ILN). She develops strategies and implementation plans to achieve the ILN’s goals, and handles recruitment, member retention, and a high level of service to members. She is engaged in the legal industry to stay on top of trends, both in law firms and law firm networks.

In her role as Executive Director, she develops and facilitates relationships among ILN member firm lawyers at 90+ law firms in 67 countries, and seeks opportunities for member firms to build business and relationships, while ensuring member participation in Network events and initiatives. These initiatives include facilitating referrals, the management and execution of the marketing and business development strategy for the Network, which encompasses all communications, push-down efforts, and marketing partnerships, providing support and guidance to the chairs and group leaders for the ILN’s thirteen practice and industry specialty groups, the ILN’s women’s initiative, the ILN’s mentorship program, the management and execution of all ILN conferences, and more.

JD Supra Readers Choice Top Author 2019

During her previous tenure as Director of Global Relationship Management, the ILN has been shortlisted as a Global Law Firm Network of the Year by The Lawyer for 2016 and 2017, and included as a Chambers & Partners Leading Law Firm Network since 2011. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry, and was recently included in Clio’s list for “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful and useful.” Ms. Griffiths was recently chosen for as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February of 2009.