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Lindsay Griffiths

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Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

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We often hear that legal content is lacking in personality.

Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, post, or video with legalese.

But what does that mean – “add personality” to your content? And how do you do it?

The Content Marketing Institute’s Sarah Rickerd authored a great post with 13 Easy Tips to Give Your Content More Personality, and two of them really stuck out for me. Before we touch on them, I know your first question is going to be “why bother?” The reason is simple, and Sarah addresses it early on – it’s about engagement.
Continue Reading Lawyers: Create Engagement with Your Content Through Your Personality…Yes, Really!

The ILN is proud to announce our latest firm of the month, Davis & Gilbert LLP, New York!
Founded more than a century ago, Davis & Gilbert LLP is one of the largest single-office law firms in New York City. They serve the legal needs of clients both throughout the United States (since many of their clients have multiple U.S. operations) and internationally as clients’ needs dictate. The firm represents a wide array of clients – from major brands and marketers of consumer products and services, to advertising and marketing agencies of all types and sizes, and media, technology, financial and real estate companies – throughout the United States and internationally. The range of legal services include advice, consulting and counseling, transactional drafting, review and negotiation, and dispute resolution and complex regulatory, self-regulatory and civil litigation.

Continue Reading ILN Firm of the Month: Davis & Gilbert LLP, New York!

The saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

In modern times, we should be asking ourselves, “If you write an article [insert other content format] and no one reads it, does it matter?”

The short answer is no.

For me, content is very much tied up with content audiences – if you’re taking the time to write or create something to add value and promote your message, then it should matter to and reach your audiences, right?

How can you make that happen?
Continue Reading Lawyers: Answer These Two Questions to Make Your Content Relevant

“Keep Showing Up” is a phrase that Des Linden, an American long distance runner, and winner of the Boston Marathon, repeats often. It’s a mantra that I use in my own running, particularly as I come back from injury and need to regularly remind myself that training is about showing up, even when it’s hard, and even when I don’t want to. I recently put it on a letter board in my office to remind myself of its importance in my life.

But its importance in other ways really crystallized for me recently as the Black Lives Matter movement gained global traction and became something that (as it should) matters too to brands, to white people, to all of us.
Continue Reading Keep Showing Up

In our fourth episode of the Law Firm ILN-telligence Podcast, we welcomed Pavla Kopeckova Prikrylova, who is a partner with PETERKA & Partners, a Central and Eastern European Law Firm, as well as the chair of the International Lawyers Network. In this episode, we discussed why it is more essential than ever for…

In our third episode of the Law Firm ILN-telligence Podcast, we welcomed Attilio Ferrari, a partner with FPB Legal in Milan, Italy and a member of the International Lawyers Network. In this episode, Attilio and I discussed emphasizing being a trusted partner over business development, the importance of communication, and how no one is…

Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask?

Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals.
Continue Reading Two Ways to Use Your Content to Build Relationships

In our second episode of the Law Firm ILN-telligence Podcast, we welcomed Michael Slan, who is the managing partner of Fogler Rubinoff LLP in Toronto, Canada, and a member of the International Lawyers Network. In this episode, I had a candid conversation with Michael about the importance of communication in this time of pandemic, why…

It’s week ten of lockdown in my state, and while there are some places that are entering a phased reopening, some countries have extended their border lockdowns and many of the firms I have talked to are planning to continue remote working for a while because it has proven so effective. As a result, we all continue to have to find new ways to network, build relationships, and yes, even in some cases, develop business.

I think we can all agree that at the moment, the only thing we should all be doing is finding ways to relentlessly deliver value, and if business comes from that, then great. One of the ways we can do that is through content. We’ve already covered the two biggest problems with legal content as well as how to really deliver exceptional content, so today, I’d like us to think more about how you can make your content about building relationships. It can often seem like it’s a one-way conversation – you write or say something, push it out into the world, and that’s it; your content lives there and does its thing, and hopefully it brings in some business for you. But what if you used it more strategically than that, particularly in this moment when it’s harder to have in-person relationships?
Continue Reading In the Age of COVID-19, Make Your Content About Building Relationships

The ILN is proud to announce our latest firm of the month, Ahlawat & Associates, India!
Ahlawat & Associates (“A&A”) is one of the leading law firms in India, catering to domestic and international clients. Their services extend across diverse sectors of industry including assistance to facilitate foreign direct investments and business setup in India.

Continue Reading ILN Firm of the Month – Ahlawat & Associates, India!