Last week, I had the absolute pleasure of speaking with LexBlog’s Bob Ambrogi on “This Week in Legal Blogging,” their new Facebook Live interview series. Bob and I discussed the ILN, running a legal network during a pandemic, and the eleven years that I’ve spent blogging here on Zen (how did that happen??). Two of his questions touched on tips for bloggers who were either getting started in legal blogging, or looking to focus or amplify their efforts, so I wanted to share them here with you! These are my six tips for legal bloggers:
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Lindsay Griffiths
Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.
“Hunker down” is not a growth strategy; it’s a survival strategy

These are the words from David Ackert of The Ackert Advisory during a webinar that he gave for our ILN membership yesterday, and oh boy do those hit home.
I can say that as an organization, we’re not just “hunkering down” when it comes to our strategy for 2020, but is that something that sounds familiar to you for your firm or practice? When COVID hit, was there an immediate flurry of “batten down the hatches!” and everyone just hold on for dear life?
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Law Firm ILN-telligence Podcast | Episode 9: Ziad Salloum | Salloum & Partners
Ziad Salloum is a partner with Salloum & Partners, an Emirati law firm and a member of the International Lawyers Network. In this episode, Lindsay and Ziad talk about the lessons that Ziad took from his own government’s preparedness efforts, how he handled the crisis and shift to remote working as a leader, and what he wishes he would have known at the outset of the pandemic. Tune in by clicking below!
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ILN Firm of the Month – Llinks Law Offices
The ILN is proud to announce our latest firm of the month, Llinks Law Offices, China!Law Firm ILN-telligence Podcast | Episode 8: James Flynn | Epstein Becker & Green
James Flynn is the managing partner of Epstein Becker & Green, a US law firm with 14 offices, and a member of the International Lawyers Network. In this episode, Lindsay and Jim discuss how the pandemic has broken down barriers between offices, the ways in which he addresses the myriad of challenges facing all…
Law Firm ILN-telligence Podcast | Episode 7: Joe Mittag | OMF Otto Mittag & Partner
Joe Mittag is a partner with OMF Otto Mittag & Partner, a law firm in Germany and a member of the International Lawyers Network. In this episode, Lindsay and Joe talk about how Germany’s handling of the pandemic has allowed them to open up after a three-week quarantine, considering clients as part of your firm’s team, and a theme for many of our firms, the importance of communication.
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Law Firms: Change as a Challenge, or an Opportunity?
Four years ago, we joined with HighQ in looking at the question, “What do you believe lawyers and law firms need to do to prepare for the future of legal services?”
Considering how much has happened even in the past six months, and looking at the way the legal industry adapted to being fully remote in many countries in 1-2 weeks, I thought it would be an interesting exercise to look back at what some of the leading experts in the industry had to say in 2016, and put that into today’s context.
In reading what many of us thought in 2016, the overriding sense is less that firms have been preparing for change and more that COVID has forced firms to have to be innovative and creative because they have no other choice. The old adage that when something is painful enough, THEN we will make changes, is just as true for law firms as it is for each of us.
But is change a challenge…or an opportunity?
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Law Firm ILN-telligence Podcast | Episode 6: Melissa Kano | KLA – Koury Lopes Advogados
Melissa Kano is a partner with KLA – Koury Lopes Advogados, a law firm in Brazil and a member of the International Lawyers Network. In this episode, I talk to Melissa about why collaboration is so essential during a pandemic, how working remotely may last longer than the quarantine, and why it’s essential to…
Lawyers: Think Outside the Box to Connect with Your Network

It’s 2020. Many of us had grand plans for the way that our business development and relationship building was going to go this year. We were going to spend the year connecting, deepening our engagement, forging new contacts!
I won’t remind you what threw a wrench in that.
But engagement isn’t over.
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