Photo of Lindsay Griffiths

Lindsay Griffiths

Subscribe to Lindsay Griffiths's Posts

Lindsay Griffiths is the International Lawyers Network’s Executive Director. She is a dynamic, influential international executive and marketing thought leader with a passion for relationship development and authoring impactful content. Griffiths is a driven, strategic leader who implements creative initiatives to achieve the goals of a global professional services network. She manages all major aspects of the Network, including recruitment, member retention, and providing exceptional client service to an international membership base.

In her role as Executive Director, Griffiths manages a mix of international programs, engages a diverse global community, and develops an international membership base. She leads the development and successful implementation of major organizational initiatives, manages interpersonal relationships, and possesses executive presence with audiences of internal and external stakeholders. Griffiths excels at project management, organization, and planning, writes and speaks with influence and authority, and works independently while demonstrating flexibility in thinking, especially in challenging situations. She also adapts to diverse and dynamic environments with constant assessment and recalibration.

JD Supra Readers Choice Top Author 2019

In 2021, the ILN was honored as Global Law Firm Network of the Year by The Lawyer European Awards, and in 2016, 2017, and 2022, they were shortlisted as Global Law Firm Network of the Year. Since 2011, the Network has been listed as a Chambers & Partners Leading Law Firm Network, recently increasing this ranking to be included in the top two percent of law firm networks globally, as well as adding two regional rankings. She was awarded “Thought Leader of the Year” by the Legal Marketing Association’s New York chapter in 2014 for her substantive contributions to the industry and was included in Clio’s list of “34 People in Legal You Should Follow on Twitter.” She was also chosen for the American Bar Association Journal’s inaugural Web 100‘s Best Law Blogs, where judge Ivy Grey said “This blog is outstanding, thoughtful, and useful.” Ms. Griffiths was chosen as a Top Author by JD Supra in their 2019 Readers’ Choice Awards, for the level of engagement and visibility she attained with readers on the topic of marketing & business development. She has been the author of Zen & the Art of Legal Networking since February 2009.

Follow:Read more about Lindsay GriffithsLindsay's Linkedin ProfileLindsay's Twitter Profile

As I mentioned last week, it may not seem like the most important time to be digging into discussing content. But since many of us are publishing SO much of it right now, we want to make sure we’re doing it in a way that’s adding value and not detracting from it. Recently, I came across the “one content marketing question” that we should all be asking ourselves, and it really brought me up short. A reminder, when we talk about “content marketing,” we’re using that to encompass the universe of articles, blog posts, conference presentations, webinars, podcasts, informational videos, etc. – essentially all substantive content that is and can be shared with others.

These days, I think it’s safe to say that we’re pretty much all producing content. So what’s the one question we should all be asking ourselves?

Would anyone miss your content if you did not publish it?

Continue Reading Become the Beyonce of Legal Content with These Three Tips

People have remarked that the word “unprecedented” is certainly having a moment right now. I think that’s something we can all agree on. And one of the things that is truly unprecedented is the sheer amount of content coming out of law firms. While firms have long been known for producing a variety of client alerts, articles, blog posts, and more, the amount of information that is pouring forth from legal minds around the world is quite a torrent.

We’ve already talked about it in recent weeks here on Zen, and it has me looking back to some of our previous discussions around content marketing, and its best practices. That may seem a bit superficial at a time that is a dire as this one is, but we’re going to delve into some content conversations over the next few weeks and I’ll tell you why I think they’re essential for firms at the moment:

  • Number one on every lawyer’s list right now is being their clients’ trusted business advisor. And if it isn’t, it should be. My saying that here isn’t news to anyone, and the engagement with each of your clients to best serve their current needs will be very individual.
  • As all of the chaos surrounding the initial lockdowns begins to settle and we either continue to remain remote, or we return to limited work, there will continue to be some slowdowns. Firms are expecting this. We know we can’t engage in the previous ways that we used to for knowledge sharing, like networking events, seminars, client lunches and dinners. But we can improve our content marketing and use it to stand out among the noise.
  • “Content marketing” isn’t a dirty word. When used well and effectively, it’s a targeted, smart method of adding value in a way that reduces the burden on lawyers while expanding their profiles and allows for relationship-building opportunities. Currently, those opportunities will remain virtual, but they still exist!

Continue Reading Fixing the Two Biggest Problems with Legal Content Writers Amid COVID-19

I’ve been ruminating on this post for a few days, as I struggled to decide what to blog about this week. This is a tough and heavy topic, but I finally settled on discussing it because it *is* so important, particularly at this moment in time when so many people are struggling and vulnerable. Why add my voice when so many others have already provided great resources and their own stories? Well, I hope I have something of my own to add, because of my own struggles with depression for the past twenty-plus years and because I think that we can never talk about it enough to break the stigma and ensure that people get the help that they need.  (Please note, **trigger warning** for this entire post). 
Continue Reading It’s Okay to Breakdown

The ILN is proud to announce our latest firm of the month, Salloum & Partners L.L.C., United Arab Emirates!
Salloum & Partners LLC is a boutique law firm and a leading player in the Emirati legal world, with both local and cross-jurisdictional expertise. This year, the Firm celebrates 40 years of activity since it was first set up in 1980 as Samir A. Salloum Law Firm.

Continue Reading ILN Firm of the Month – Salloum & Partners L.L.C., United Arab Emirates

My title my be tongue-in-cheek, but my message this week is quite serious.

We’ll get to that in a moment. First, I want to consider for a moment what happens in a crisis. We panic a little bit, right? Even if we stay mostly calm, our world gets very small, and we’re often looking only at the three feet around us. It sometimes means that we’re looking only at what our firm, our office, or our team is doing, and not focusing on the larger picture. We’re also trying to do everything extremely quickly and efficiently, because the needs all feel so IMMEDIATE – clients need us RIGHT.NOW. And that’s not imaginary – they do. Orders have come down from state or national governments asking them to shutter their businesses within hours. They’ve had to move employees from in-office to remote immediately, sometimes with no plans in place. You may be assisting them in doing this often while having to make similar decisions for your own firms.
Continue Reading “I Don’t Want No Hubs” – a.k.a Show me the Value

We’re at a unique point in our histories right now – everything seems to be in an upheaval, and our nerves are frayed. Many of us are finally getting to a place that feels like a new normal, but there are still some things that are a challenge. One of the things I’ve seen to be true over the past few weeks is that a lot of people seem to be in a mad rush to make things happen. In many cases, that’s necessary – as things close, we have to make quick choices about how to work from home, how to help clients move entire businesses to remote working, how to suddenly adapt to working next to children and spouses and partners, how to identify the tricky legal issues that come with challenging economic times.

Whenever there is a rush like that, the idea of “care” can often become secondary. We get more terse in our replies in an effort to be more efficient and we forget that there are real, scared and anxious people at the other end of the phone or digital line, who are trying to manage as many plates and emotions as we are.
Continue Reading Client Care in the Time of Coronavirus

Our second quarter of the year begins tomorrow, and for many of us, we’re facing a new normal that didn’t seem possible three months ago. One of my lawyers emailed me last night and said “what a year this past week has been.” I don’t think truer words have ever been spoken.

Lawyers are all in different places at the moment – some firms are exceptionally busy, but may have clients who aren’t able to pay them at the moment. Others are making the difficult decision to lay off staff or cut salaries. Some are shuffling resources to accommodate the influx of questions to practice areas like employment and insolvency and bankruptcy. Everyone is unsure what the future brings.
Continue Reading Business Development in 2020? Let’s Take a Breath.

I’m a new leader in my organization.

It’s true that I’ve been in a leadership role for a number of years, and held leadership positions in other organizations, but when my dad (our former Executive Director) stepped down in December, all eyes were on me to take the reins and steer the ship (forgive me the mixed metaphor).

And then a pandemic happened.
Continue Reading Leadership in a Time of Crisis: Lessons from Quarantine

If you’re new to working from home, by now, you’ve seen or read about 15 posts on what to do, from putting on regular work clothes to setting a schedule and having a dedicated work space. I’m a work from home veteran with fifteen years under my belt, so I know a thing or two about it. It’s true that it does take a certain personality – I fall into the category of finding it hard to walk away from my computer at the end of the day (I’m not sure if that means I’m more or less successful at working from home, but it does mean I get a tremendous amount done).
Continue Reading Working from Home During a Pandemic – 3 Atypical Tips

As travel restrictions increase, and law firms begin to close their offices and reduce their client meetings, it’s time to get creative about the ways in which we keep in touch. “Collaboration” sounds like the sort of thing that requires you to be in the same room to achieve, but in fact, you can use content collaboration as a way to build relationships with clients, potential clients, and others all while remaining in your office (home or otherwise).

I recently read a great piece on 9 Free Tools to Co-Create Content, which not only included some great resources, but also some excellent inspiration for ways we can be better content collaborators in pursuit of building better relationships.
Continue Reading Lawyers: Don’t Let Coronavirus Stop You from Collaborating – Here’s How