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Mythily Katsaris is a partner with Fladgate LLP, a firm focused on partnerships with its clients and a member of the International Lawyers Network. In this episode, Lindsay and Mythily discuss the disproportionate effect of the pandemic on women, particularly women of color, burnout, the changing legal profession, client empathy, and the impact of the pandemic on leadership and leadership opportunities.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.

Continue Reading Law Firm ILN-telligence Podcast | Mythily Katsaris, Fladgate LLP

Bad news everyone.

There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.

There’s only strategy and hard work.

Anyone who tells you differently is selling something.

Are there instances where you’ll connect with someone and they’ll immediately buy your services or you’ll write a post and it will go viral? Absolutely! That’s down to luck (and sometimes, strategy and hard work behind the scenes). But it’s not because there’s some trick to it all. You’re not going to suddenly “figure it all out” and have one tool be doing all the work for you and bringing you lots and lots of clients. It doesn’t work like that.
Continue Reading LinkedIn for Lawyers: There’s no Magic Bullet

“Unwrap” the latest edition of the ILN Real Estate Group’s Guide for Buying & Selling Real Estate!

The International Lawyers Network’s Real Estate Specialty Group is excited to announce the sixth release of its real estate publication, “Buying & Selling Real Estate: An International Guide.” This collaborative electronic guide offers a summary of key real…

Just kidding – we’re not post-pandemic.

But in all seriousness, the last two years have dramatically changed the way in which we connect. But while some things may be different, other things will always remain the same.

One of my most popular posts this year was 5 Essential Networking Tips for Lawyers, so I thought I would update it for you to discuss what has changed and what has stayed the same, particularly as we head into the holiday season formerly filled with networking parties and now filled with additional lockdowns and questions about the future.
Continue Reading Five Essential Post-Pandemic Networking Tips for Lawyers

It’s SPOoOooOooKY Halloween this weekend (can anyone tell me which podcast that’s from?) and so I’m bringing you a post on the five most frightful business development mistakes lawyers make (and how to avoid them!).

I love Halloween, so bear with me on this.
Continue Reading Five Frightful Business Development Mistakes Lawyers Make

I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).

Am I right?
Continue Reading Wait…Content Marketing Can Get Me…Clients??

The obvious answer to the title question is of course, yes.

Last night, I had the opportunity to join William McLaughlin, the Business Development Manager for Southeast Asia at ZICO Law on a webinar for NEXL, a business development platform. We had a robust discussion around this topic which I’ll share when the recording is available (updating to share the recording here, but in the meantime, let’s delve into some of the questions that I’d considered in advance and where lawyers and law firms are today when it comes to business development.
Continue Reading Can Using Business Development Effectively Give you a Competitive Edge?

A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?”

Since we’re in a relationship business [spoiler alert], I’d hope that most lawyers reading this would be comfortable with the idea of engaging in relationship marketing, and how to translate that into business for your practice. But in case you’re not (or in case you want to put a more formal name to something you’re already doing in your practice), let’s talk about what it is, and how to use it.
Continue Reading Why Should Lawyers Care About Relationship Marketing?

If you’ve been following along here at Zen for any length of time (or even just the last few weeks), then you’ll know that I love September and the promise of a fresh start that it brings (also because the fall is my favorite season).

A LOT of us have been feeling bogged down lately – by the pandemic, endless Zoom calls, heat and humidity, worldwide unrest, the list goes on. There is a lot that we CAN’T control. But there are some things we can control – for one, our attitudes and our ability to reach out and help someone else.
Continue Reading Fresh New Ideas for September That We Love (And You Will Too!)

In just over a week, it will be September 1st. As I mentioned last week, I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans with a fresh set of eyes.

While business development is an ongoing effort and doesn’t wrap up simply because the calendar year comes to a close, I’ve found that when I have ongoing projects, giving myself firm deadlines to complete them motivates me far more than having some abstract end date.
Continue Reading 4 Weeks to Plan Your 4th Quarter Business Development Victory