The shift to virtual and hybrid networking has brought both opportunities and challenges for business lawyers. While virtual connections can broaden your reach, they also come with unique difficulties, such as screen fatigue and the lack of personal touch. Here’s how you can overcome the common negatives of modern networking to make meaningful connections:

1. Combat Screen Fatigue with Intentional Engagement
   Virtual networking events can be draining, especially when they feel repetitive or impersonal. Combat screen fatigue by being intentional about the events you choose to attend. Prioritize quality over quantity: select events that align closely with your professional goals and where you can make valuable connections. Engage actively in smaller, focused breakout sessions where your presence will have more impact, and don’t be afraid to turn off your camera when appropriate to reduce burnout.
2. Make Virtual Interactions Personal and Memorable
   One of the biggest downsides of virtual networking is the lack of personal interaction. To stand out, personalize your approach: follow up with new connections using personalized video messages or LinkedIn voice notes to add a human touch. Share relevant articles, comment on recent posts, or suggest a virtual coffee chat to deepen the connection beyond a single event.
3. Leverage Hybrid Networking for Flexibility
   Hybrid networking—where virtual and in-person interactions coexist—offers the best of both worlds. Take advantage of this flexibility by attending key in-person events that align with your business development goals while supplementing with virtual meetups. For example, use virtual platforms for initial introductions and in-person meetings for deepening relationships, especially with high-value connections.
4. Address the Challenges of Time Zones and Scheduling
   Virtual networking often involves participants from different time zones, leading to inconvenient meeting times. Overcome this by suggesting asynchronous networking opportunities, such as participating in online forums, engaging on LinkedIn, or contributing to collaborative documents. This way, you can stay active in networking without being confined to strict schedules.
5. Maximize Value with the Right Tech Tools
   The right technology can make virtual networking more effective and less frustrating. Use tools like Calendly for seamless scheduling, LinkedIn for professional visibility, and CRM systems to keep track of your contacts and follow-ups. Explore networking platforms designed for professionals, like Clubhouse or LinkedIn’s new Events features, to stay ahead of the curve.
6. Set Boundaries to Prevent Burnout
   With the blurred lines between work and personal time, it’s easy to feel overwhelmed by constant networking demands. Set boundaries by dedicating specific time slots for networking activities and sticking to them. This ensures you stay engaged without letting it consume your entire schedule.
7. Measure Your Networking Success
   Finally, regularly evaluate your networking efforts to ensure they align with your business goals. Are the connections you’re making translating into meaningful opportunities? Use metrics like new client leads, referral sources, or collaborative projects as indicators of your networking success. Adjust your strategy as needed to maintain momentum and continue growing your professional network.

Networking in today’s hybrid world may have its challenges, but by approaching it with intentionality and the right strategies, business lawyers can navigate these negatives and make the most of both virtual and in-person opportunities.