Archives: Social Media

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How Lawyers Can Win at Instagram Stories

Let’s try this one more time – I originally wrote this post last month – and let me tell you, it was great. Then, the internet gobbled it up, and as I hit “publish,” almost the entire post disappeared into the ether, never to be seen again. Since I was already limited on time that … Continue Reading

How Lawyers Can Embrace Instagram Stories

Back in February, we talked about how lawyers can use Instagram to get noticed. Instagram still continues to dominate when it comes to social media, and whether you’re using it yourself, or you just want to have a better understanding of how it works because your clients are using it, it’s a great tool. That … Continue Reading

Creating a Cohesive Digital Strategy Across Your Firm

I love bringing guest voices to Zen to share some wisdom with you, and today, I am fortunate to introduce a legal marketer and friend of mine, Jennifer Simpson Carr. Jenn has led business development and communications efforts at national law firms for nearly ten years.  She has a passion for strategic communications and recently earned a … Continue Reading

Video Isn’t Just for Hollywood…It’s for Lawyers Too!

These days, everyone is talking about video – whether you’re livestreaming or pre-recording, it’s something the legal industry can no longer ignore. And those law firms doing it well are ahead of the curve, and getting attention! So I didn’t want to miss the LMA’s session on “Video Isn’t Just for Hollywood,” with Lane Powell’s … Continue Reading

Two Ways to Make Social Media Work for You

Although social media has been around for a while (and isn’t going anywhere), there’s still this idea in the legal industry and even among many legal marketers that it’s a game, or a waste of time. But social media, when used strategically and correctly, can actually be about relationship-building and business development. I could go … Continue Reading

Two Ways to Use LinkedIn to Attract Your Ideal Client

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided … Continue Reading

Happy 7th Blogiversary to Zen & the Art of Legal Networking!

Although it’s officially tomorrow, I thought I’d use today to mark Zen & the Art of Legal Networking’s SEVENTH “blogiversary.” It’s hard to believe that it’s been seven years since I started blogging, and even more, that I’m still enjoying it. Here’s a roundup of the anniversary posts that I’ve done: Two Years Four Years Five … Continue Reading

Two Tools to Turn Trends into Topics

While you don’t need to break the news to be a successful content marketer in the legal industry (and in many cases, it’s really better if you don’t), it doesn’t mean that you have to stay away from writing about or producing content for the latest trends. You may think that because someone else has … Continue Reading

A LinkedIn Challenge

Last week, I was listening to a podcast with Jabez LeBret, CMO of Get Noticed Get Found – the podcast was on the 5 Things You Should Never Do on LinkedIn, and of course the title got my attention. You’ll have to listen to the podcast to find out what those are – it’s only about … Continue Reading

Emoji Marketing: Are We Speaking the Same Language?

I’m (hopefully) rounding up a rather intense fall full of travel, with a trip to Boston for the Legal Marketing Association’s Northeast Conference, where I’m speaking on Content Marketing (my favorite subject!). We had two guest posts last week, and you’re lucky to be getting a republished post this week. This article originally appeared on Sprout Social‘s blog. … Continue Reading

Preview: 2015 State of Digital and Content Marketing Survey

Many of us in legal marketing wait with bated breath for the results of the Greentarget “State of Digital and Content Marketing Survey” every year. Building on Greentarget’s inaugural study in 2010, [it gives us] the latest insights on how corporate general counsel – your clients – are engaging in social media and law firm-generated … Continue Reading

Blogging for Enhancing Conferences & Events

Next week, I have the pleasure of joining my fellow co-leaders for the Social Media Special Interest Group for the Legal Marketing Association in presenting a webinar on using social media to ramp up conferences and events. My part of the session will focus on blogging, so I thought I’d offer you a preview of … Continue Reading

Two for Tuesdays: What the Hashtag?

For today’s Two for Tuesdays, I’m cheating a little and giving you a preview of a post I’ve written as part of the 12 Days of Social Media, which the Legal Marketing Association‘s Social Media Shared Interest Group is putting together.  As a side note, our 12 Days posts are open to everyone (not just … Continue Reading

Two for Tuesdays: Community Work

Here in the US, today is Veterans Day, a day to remember and thank those who have served our country. I have had family and friends in the military – everything from Army and the Air Force to Marines to Navy and Coast Guard – so today is an important day for me. I like … Continue Reading

Two for Tuesdays: Marketing Refresh

September and October are two of my favorite months, not the least of which is because it gives me motivation, motivation for a fresh start as if I’m starting a new school year again.  As I’m thinking about fresh start today, I’m bringing you a Two for Tuesdays that focuses on a marketing refresh! Tip … Continue Reading

Two for Tuesdays: Twitter Edition!

It’s another Two for Tuesdays, and we’re finally into September! It doesn’t feel that way here in New Jersey, where it’s almost 90 degrees and very high humidity – this might not be so bad if I hadn’t lost my furnace in a flood almost four weeks ago, resulting in NO air conditioning. The new … Continue Reading

Standing Out in a Sea of Content: A Webinar Recap

Yesterday, the LMA Social Media SIG group was treated to a wonderful webinar, which focused on the 2014 State of Digital and Content Marketing Strategy survey done by Greentarget, Zeughauser Group, and ALM. The webinar featured John Corey (@jecorey), the president and founder of Greentarget, and Mary K. Young (@MaryKYoungZG), a partner at Zeughauser Group.  But … Continue Reading

Two for Tuesdays: More LinkedIn

The weather is finally beautiful here on this Two for Tuesdays – low humidity and low heat, just the way I like it!  Another thing I like, as you may know, is LinkedIn. Our first Two for Tuesdays post offered two tips for LinkedIn, and there’s so much to gain from it that I’m back … Continue Reading

Bringing Law Firms “Back to The Future” of Social Media

Only one thing could bring me in from my vacation, and that was the Legal Marketing Association’s Social Media Shared Interest Group’s webinar with Peter Shankman (@petershankman) and Jasmine Trillos-Decarie (@jasminedecarie), entitled "Bringing Law Firms ‘Back to The Future’ of Social Media." I wasn’t alone in thinking that, if the tweetstream was any indication – … Continue Reading
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