Does this sound familiar?
- “I wrote a blog post, but no one called me to give me a case, so blogging must not work for business development.”
- “LinkedIn is just a rehash of your resume, so it can’t work for business development.”
- “Twitter is full of people talking about what they had for breakfast, so there’s no way I’m spending any time on there.”
- “People only use Facebook to see what their friends and family are up to.”
Raise your hand if you don’t think social media works.
If you’re a long time reader of Zen, you’ll know that I’m a big fan of social media. I’m not here today to tell you that it’s the right tool for everyone – any more than I would tell you that public speaking or writing articles or attending networking events is the correct tool for everyone. But I AM here today to tell you that you’re asking the wrong questions about it.
All the time, I hear from my own lawyers, from marketers, and in the industry, people wanting to know whether anyone is “really getting business” from this “social media stuff.”