Bad news everyone.
There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.
There’s only strategy and hard work.
Anyone who tells you differently is selling something.
Are there instances where you’ll connect with someone and they’ll immediately buy your services or you’ll write a post and it will go viral? Absolutely! That’s down to luck (and sometimes, strategy and hard work behind the scenes). But it’s not because there’s some trick to it all. You’re not going to suddenly “figure it all out” and have one tool be doing all the work for you and bringing you lots and lots of clients. It doesn’t work like that. Continue Reading LinkedIn for Lawyers: There’s no Magic Bullet
Eddie Powell
“Unwrap” the latest edition of the ILN Real Estate Group’s Guide for Buying & Selling Real Estate!
Just kidding – we’re not post-pandemic.
There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet?
The ILN is proud to announce our latest firm of the month,
Everyone is dealing with “zoom fatigue” these days, so it’s that much more irritating when you do make the time to hop on a virtual business development or networking session only to have it turn into a flop. I’m sure you’d rather have been billing or spending the time with your family or doing literally anything else, right?
It’s SPOoOooOooKY Halloween this weekend (can anyone tell me which podcast that’s from?) and so I’m bringing you a post on the five most frightful business development mistakes lawyers make (and how to avoid them!).
I’m going to suggest a theory – that there are many lawyers out there who hear the phrase “content marketing” and assume that it’s either absolute nonsense (raise your hand) or more of that marketing hooey (and therefore secretly nonsense, or at the very least, not something you’re supposed to be involved in – raise your hand).