Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little bit scary, but I promise, once we get rid of the jargon, you’re going to realize how accessible to you it all is!
Continue Reading Turning Content into Connections: The Power of Relationship Marketing
Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?
Yet, who better than your marketing team realizes that “marketing” often carries negative connotations?
Continue Reading Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand
Alishan Naqvee is the founding partner of LexCounsel, one of the ILN’s member firms in India. In this episode, Alishan and Lindsay delve into several serious and interesting topics, from the very different and yet linked internal and external challenges of managing a law firm to the changing landscape of the legal industry for corporate lawyers or “boardroom lawyers” to the potential impact of AI on the industry.
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
Continue Reading Law Firm ILN-telligence Podcast | Alishan Naqvee, LexCounsel
My January did NOT roll in with gusto, making me feel all fresh and new and like I could tackle the world. Instead, I’m dealing with an elderly dog with glaucoma, dementia, arthritis, and a new diagnosis of a bulging disc from when my other dog accidentally pushed him down a full staircase – in the top five for most terrifying moments of my life.
But I recently saw a post on Instagram that said “Reminder that January can be a month of rest & reflection instead of resolutions. Look around you, we’re in the thick of winter and everything else comes back to life in spring! We don’t need to rush into the new year, we can get to spring gently.”
Continue Reading Reviving Your Mojo: Faking It Till You Make It!Tamsin Kaplan is a shareholder, employment lawyer, and business litigator with Davis Malm, the ILN’s member firm for Massachusetts. In this episode, Lindsay and Tamsin discuss the importance of corporate housekeeping for employment law, what makes having an employment lawyer on your side as a business so essential, and her very hidden talent!
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
Continue Reading Law Firm ILN-telligence Podcast | Tamsin Kaplan, Davis MalmThis week, I was joined by Geraldine Spiteri, a partner from Acumum Legal & Advisory, who specializes in maritime and aviation law, as well as John Navarro, the firm’s associate, who is a corporate lawyer. They discuss trends of compliance and sustainability, why both maritime and aviation are such hot fields at the moment, and some other emerging practices in Malta.
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
Continue Reading Law Firm ILN-telligence Podcast | Geraldine Spiteri and John Navarro, Acumum Legal & Advisory
This week, we’re excited to bring you a guest blogger to Zen! Ilona Tkachenko is with PETERKA & PARTNERS, the ILN’s member firm in Ukraine. She is the Marketing Manager for Ukraine for the firm and brings us an excellent post on innovation for legal excellence, which is certainly something that she and her colleagues know something about – and she does my favorite thing, which is to offer practical advice for how to achieve what she’s talking about.
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In the ever-evolving landscape of the legal industry, where tradition and convention have long been seen as the foundations of practice, the integration of innovation has emerged as a game-changing force. The strategic implementation and development of innovation within a law firm are not just trends; they signify a paradigm shift that holds the potential to redefine legal excellence in the 21st century. But what exactly does innovation in the legal industry entail?
Continue Reading Innovating Legal Excellence: A Paradigm Shift in the Modern Law FirmPeter Fousert is an insolvency partner with PlasBossinade in the Netherlands, one of the ILN’s Dutch firms. In this episode, he discusses with Lindsay the challenges of the war on talent, the delayed insolvencies that pandemic measures have incurred, and his interest in how environmental issues and regulations will impact the legal industry and its clients.
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
Continue Reading Law Firm ILN-telligence Podcast | Peter Fousert, PlasBossinadePavla Kopeckova Prikrylova is a partner with PETERKA & Partners, a Central and Eastern European Law Firm, as well as the chair of the International Lawyers Network. In this episode, Lindsay and Pavla discuss the changing landscape of business in Czech Republic, the role technology is playing, and why lawyers remain essential for business.
You can listen to the podcast here, or we’ve provided a transcript of the highlights below.
Continue Reading Law Firm ILN-telligence Podcast | Pavla Kopeckova Prikrylova, PETERKA & PARTNERS
Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?
Well, those days are long gone.
But bear with me, we’re not diving into a jargon-filled abyss.
Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers