Tag Archives: Branding

Creating Natively Digital Brand Experiences – A Recap

Attendees at the Legal Marketing Association conference will normally shy away from any session that is entirely presented by service providers – but if that session is done by One North, they’re making a big mistake.  Not only are they always entertaining, but they assume the audience comes in with a high level understanding of … Continue Reading

Coat-tail Branding – Clever or Icky?

It’s a little known fact that I happen to have dual citizenship with the US and the UK. So it was with great excitement that I awaited the birth of the royal prince a couple of weeks ago – not enough excitement that I would have camped outside the Lindo Wing, but enough to stick … Continue Reading

The Evolution of the Law Firm Brand – an LMA 2012 Re-Cap

My final session of the first day of the conference was “The Evolution of the Law Firm Brand: How to Promote the Individual Attorneys within the Parameters of the Firm’s Brand.” Panelists included Aden Dauchess, the Director of Digital Media with Womble Carlyle, Robert Algeri, Partner of Great Jakes Marketing, Joe Calve, the CMO for … Continue Reading
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