Lawyers know better than most people that words matter – after all, who knows better than a contract lawyer that a nuanced clause can make or break a deal?
But who knows better than your marketing team that “marketing” is a four-letter word?
It shouldn’t be – and I’ll explain why in a moment.
But how many of you (raise your hands) think of marketing as something that some group in your office does once in a while?
How many of you think of marketing as brochures and advertisements?
How many of you think marketers are just people who ask you for money and then put pretty logos together or make sure you have enough business cards?
Okay, put your hands down. I’ve got news for you – marketing is everything you do.
Continue Reading Lawyers: What Makes You Worth Talking About?
While I’m out of the office this week, I’m really pleased to be bringing you a special guest post from one of the ILN’s member professionals. 
The curse of the marathon runner – we’re either running, or we’re talking about running. Apologies to everyone around me who isn’t a runner who’s had to suffer through my running and running-adjacent conversations over the last several months.
I’m thrilled to announce that JD Supra has included me in this year’s Readers Choice Awards, which acknowledge top authors and firms for their thought leadership in key topics. I was selected from among thousands of authors published in 2018 for the level of visibility and engagement attained with readers on the topic of 
There are some people who can talk with anyone – my brother-in-law is like that. Put him in a room with a bunch of people he doesn’t know, and he excels at connecting with them without awkward silences.
If we were guaranteed to get business every time we met someone new, we’d all be networking all the time, right?
Regular Zen readers will know that I’m a runner. When you first start running, you tell yourself that it’s the cheapest sport – all you need is a pair of sneakers, and you can head outside and do it. While this is (essentially) true, we runners love our gadgets and our products, and sharing our favorites of the same.
The International Lawyers Network’s Real Estate Specialty Group announces the third release of its publication, “Buying & Selling Real Estate: An International Guide.” This collaborative electronic guide offers a summary of key real estate law principles in 21 jurisdictions across the globe, serving as a quick, practical reference for those buying & selling real estate
Successful communication comes in many forms, and we may be already convinced either by virtue of our training or personality that we’re naturally good communicators. Whether you’re confident in your communications skills, or looking for a refresher, there are four tasks you can undertake today to improve your business communication skills.
A question I get ALL the time is whether using social media actually has any impact at all on referrals and business development.