A few years ago, I was asked the question, “What is relationship marketing, and where do you start when you want to build your business?”

Since we’re in a relationship business [spoiler alert], I’d hope that most lawyers reading this would be comfortable with the idea of engaging in relationship marketing, and how to translate that into business for your practice. But in case you’re not (or in case you want to put a more formal name to something you’re already doing in your practice), let’s talk about what it is, and how to use it.
Continue Reading Why Should Lawyers Care About Relationship Marketing?

If you’ve been following along here at Zen for any length of time (or even just the last few weeks), then you’ll know that I love September and the promise of a fresh start that it brings (also because the fall is my favorite season).

A LOT of us have been feeling bogged down lately – by the pandemic, endless Zoom calls, heat and humidity, worldwide unrest, the list goes on. There is a lot that we CAN’T control. But there are some things we can control – for one, our attitudes and our ability to reach out and help someone else.
Continue Reading Fresh New Ideas for September That We Love (And You Will Too!)

In just over a week, it will be September 1st. As I mentioned last week, I like to think of September as a brand new start, much like the school year used to be. It’s a chance to begin again and look at your goals and plans with a fresh set of eyes.

While business development is an ongoing effort and doesn’t wrap up simply because the calendar year comes to a close, I’ve found that when I have ongoing projects, giving myself firm deadlines to complete them motivates me far more than having some abstract end date.
Continue Reading 4 Weeks to Plan Your 4th Quarter Business Development Victory

Join us for our latest episode of the Law Firm ILN-telligence podcast!

Gil Rosen is a partner with Joseph Shem Tov & Co., a business law firm located in Ramat Gan next to the Tel Aviv stock and diamond exchanges and a member of the International Lawyers Network. In this episode, Lindsay and Gil

Raise your hand if you’re burned out, frustrated, tired, over it.

I’m guessing that’s pretty much everyone, right?

What I’ve been hearing from all of my lawyers is that they just have time for their clients, and that’s about it. They’re not really able to find the energy to build new business. I get it.
Continue Reading Hot Tip for Refreshing Your Networking This Month

Here we are, seventeen months (for most of us) into the pandemic and one of the best metaphors I read for this a few months ago was that we may all be in the same sea, but we’re all in different boats. Some people are living in countries where lockdowns are strict and occur for very few cases, but when they lift there are no masks and no restrictions. Some people have never really seen a lockdown lift at all, and life is very much limited to their homes and the people in it. Some people are back to wearing masks, while others never stopped wearing them.
Continue Reading Time for a Mental Health Check-in

We’re slowly, slowly easing back into a post-COVID world (maybe? Delta variants, anyone?) and with that brings a lot of stress and a lot of change. Potentially.

As we’ve discussed over the past couple of weeks, there may be some temptation to slip back into “the way we’ve always done things,” and while that may feel comfortable and familiar, it’s not a good enough reason to do it. And if you are thinking that you can get away with doing it at your law firm, take heed – recent studies and articles are saying, not so fast:
Continue Reading What if our Post-COVID Barriers to Change are…People?

Last week, we talked about the temptation to slide back into old habits as the world starts to open back up from quarantine. Things have changed, and they’ve changed dramatically, so there can be that desire to seek the familiar ways of doing things – but we really don’t have to. And with these Delta variants taking a firm hold on us, it will be more important than ever to be and stay flexible. I know that’s not something the legal industry is historically comfortable with, but we showed during the pandemic that we’re actually quite good at it. And that flexibility can be profitable for our firms (even if it’s a bit hard on our psyches). So what we DO need is both better mental health care within the legal industry (and self-care and boundaries) right along with continued moves towards a different way of being and thinking.
Continue Reading Breaking Down the Barriers to Change in a Post (During?) COVID World

If you have zoom fatigue, raise your hand.

My guess is that everyone has their hand raised. I know I do. Everyone is fed up with taking meetings on their screens, and so when something is voluntary, you’re going to opt out of it. I get it.

But what are you building if you don’t show up?
Continue Reading What are you Building if you Don’t Show up?

Join us for our latest episode of the Law Firm ILN-telligence podcast!

Antonello Corrado is a founding partner of EXPLegal – Italian and International Law Firm and a member of the International Lawyers Network. In this episode, Lindsay and Antonello cover returning to work, the long-term effects that the pandemic will and may have on