networking & business development

As we all rush to finish up our work for the end of the year, very few things will make me stop what I’m doing and focus on them – and that, folks, is what you want to achieve with your own content.

What am I talking about?

Greentarget and Zeughauser Group’s 2025 State of Digital & Content Marketing Survey Report. Along with being one of my favorite ways to wrap up the year, this report offers critical insights into what content resonates with executive decision-makers – which is why lawyers and law firms should also be digging into its content. Continue Reading The 2025 State of Content Marketing: What C-Suite and In-House Counsel Value Most

If you know one thing about me, it’s that I love to talk about the state of the legal industry. We may love to joke about lawyers’ reluctance to change, but truthfully, the industry is no stranger to evolution. And as we close 2024, a year marked by shifting economic priorities and political upheaval, the question on everyone’s minds is: What comes next?

With a new U.S. administration poised to reshape policies that impact both business and law, we can draw from the trends of 2024 and 2023 to anticipate where the legal market might head in 2025 and beyond.Continue Reading State of the US Legal Industry: As We Head into 2025, What Comes Next?

Networking remains one of the most powerful tools for building professional relationships, but it’s often misunderstood. Many lawyers feel the need to lead with their expertise, thinking that showcasing their knowledge will automatically attract clients. However, the most successful networkers know that effective networking is more about listening than speaking.Continue Reading Mastering Modern Networking: Listening and Connection Strategies for Business Lawyers

The shift to virtual and hybrid networking has brought both opportunities and challenges for business lawyers. While virtual connections can broaden your reach, they also come with unique difficulties, such as screen fatigue and the lack of personal touch. Here’s how you can overcome the common negatives of modern networking to make meaningful connections:Continue Reading Overcoming Networking Challenges in a Hybrid World: Tips for Business Lawyers

Reading this article was a powerful and emotional experience. Sometimes, we know certain truths, but seeing them confirmed with actual data can be both validating and heartbreaking.

“Whether women have children or don’t have children, want children or don’t want children, they are perceived as less worthy of positions, promotions, and earnings than their male colleagues. As noted in legal scholar Joan C. William’s book Unbending Gender, ‘The impact of motherhood shadows every woman, narrowing her options. Even those without children may be harmed.’ Yet if we keep marginalizing women at work — no matter their parental status — we all lose out. Innovation requires a diversity of ideas and perspectives. As a World Economic Forum study found, companies with above-average diversity reported higher innovation revenue than those with below-average diversity. When half the population is kept from contributing or advancing at work, societal progress is slowed.”

How Biases About Motherhood Impact All Women at Work

In my own career, I have been told that my perspectives would change once I have children. I have also witnessed hiring decisions influenced by a woman’s potential for motherhood, and I have observed how women without children are often expected to take on more work, as their time is perceived to be “less valuable.” This issue is playing out in real time on the political stage as well.Continue Reading Combating Biases: Supporting Women in the Workplace Beyond Motherhood

In today’s ever-evolving legal landscape, maintaining strong client relationships is more crucial than ever. Clients expect not only legal expertise but also personalized service, empathy, and a deep understanding of their unique needs and concerns. To truly succeed as a lawyer, you must adopt your client’s perspective and tailor your approach accordingly. Here’s how you can achieve that in today’s legal environment:Continue Reading Beyond Legal Advice: Understanding Your Clients for Better Service

In today’s dynamic work environment, one of the key questions I often get is about the essential skills people need to thrive.

In my view, achieving success involves three key elements: resilience, a commitment to continuous learning, and fostering a supportive network.Continue Reading Essential Traits for Success: Persistence, Learning, and Strong Support

As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage.

As I mentioned last week, I planned to update some of my older posts to ensure that they’re still relevant for a modern audience (I **wanted** to write a post to celebrate fifteen years of blogging this week, but the time slipped away from me, so stay tuned for that – better late than never, right?). Continue Reading Essential Soft Skills for Modern Lawyers: Navigating the Legal Landscape

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little bit scary, but I promise, once we get rid of the jargon, you’re going to realize how accessible to you it all is! Continue Reading Turning Content into Connections: The Power of Relationship Marketing

In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the early days of LinkedIn, about 15 years ago. Back then, the platform was a fledgling concept, and its potential was not universally recognized, especially among legal circles. Fast forward to the present, and LinkedIn has evolved into one of the most esteemed social media platforms, not just for networking, but also for strategic business development.Continue Reading Mastering Modern LinkedIn: Strategies for Professional Success