networking & business development

Also known as “How to Translate Content Marketing into Relationship Marketing” without using the big scary words that will make you run away from this post before you read it.

Remember the good old days when we just did a bunch of things and didn’t have specialized terms for them? Yep, these aren’t them.

There are a lot of things that you do or may have done for a while, that now have terms associated with them. You may hear those terms bandied about and get turned off by them, but my belief is that if you knew what they were really talking about, you’d realize that they refer to things you’re already doing and feel a lot more comfortable a) using them and b) maybe even exploring some of the other areas that they refer to more.
Continue Reading Turning “What You Say About What You Do” Into Connections

It’s the middle of February. In many places, it’s cold and dreary and it’s a wee bit hard to feel motivated. You may recall that a couple of weeks ago, we talked about resolving to throw out your business development plan so that you could start fresh and see what is truly working and what isn’t – now it’s time for phase two.

Resolve to try something new. 

Another area where it’s easy to get stuck when planning is the temptation to just alter or continue what you’ve been doing all along.
Continue Reading Resolve to Try Something New

Bad news everyone.

There’s no magic bullet when it comes to LinkedIn. Or, for that matter, any business development or marketing tool.

There’s only strategy and hard work.

Anyone who tells you differently is selling something.

Are there instances where you’ll connect with someone and they’ll immediately buy your services or you’ll write a post and it will go viral? Absolutely! That’s down to luck (and sometimes, strategy and hard work behind the scenes). But it’s not because there’s some trick to it all. You’re not going to suddenly “figure it all out” and have one tool be doing all the work for you and bringing you lots and lots of clients. It doesn’t work like that.
Continue Reading LinkedIn for Lawyers: There’s no Magic Bullet

Just kidding – we’re not post-pandemic.

But in all seriousness, the last two years have dramatically changed the way in which we connect. But while some things may be different, other things will always remain the same.

One of my most popular posts this year was 5 Essential Networking Tips for Lawyers, so I thought I would update it for you to discuss what has changed and what has stayed the same, particularly as we head into the holiday season formerly filled with networking parties and now filled with additional lockdowns and questions about the future.
Continue Reading Five Essential Post-Pandemic Networking Tips for Lawyers

There is a lot of advice out there on how to use LinkedIn and why you should use LinkedIn and what’s useful about LinkedIn – have I used “LinkedIn” enough in this sentence yet?

I’ll begin at the beginning with a little story and without naming any names. About 15 years ago, when I was a wee baby and before LinkedIn was at all popular with lawyers, I gave a presentation to about 200 of my clients, extolling the benefits of the platform and why it was going to be the “next big thing.” At that time, it was nowhere near as useful as it is today because it lacked engagement, but I could really see the benefits. One of our very senior attorneys tapped me on the shoulder in the middle of my speech and in a stage whisper, told me that no one cared about what I was saying, and I needed to cut the rest of the LinkedIn stuff out because I was running too long. It was by far one of the most mortifying moments of my career.
Continue Reading LinkedIn: Three Actually Helpful Tips

The other day, I saw that someone said that August feels like the Sunday of the year. This feels really true. And bearing that in mind, it can be a good time to use this “Sunday” to prepare for the remaining months of the year – if you’re a preparer-type. With just about two weeks left in the month and a lot of clients and colleagues out on vacation, you may want to take a look around your physical or home office and identify what is working well or where the challenges are, in three different areas, to set yourself up for a successful September.
Continue Reading 3 Key Things to Tackle This August for September Success

Raise your hand if you’re burned out, frustrated, tired, over it.

I’m guessing that’s pretty much everyone, right?

What I’ve been hearing from all of my lawyers is that they just have time for their clients, and that’s about it. They’re not really able to find the energy to build new business. I get it.
Continue Reading Hot Tip for Refreshing Your Networking This Month

If you have zoom fatigue, raise your hand.

My guess is that everyone has their hand raised. I know I do. Everyone is fed up with taking meetings on their screens, and so when something is voluntary, you’re going to opt out of it. I get it.

But what are you building if you don’t show up?
Continue Reading What are you Building if you Don’t Show up?

One of my favorite running jokes is “How do you know someone has run a marathon?”

“Don’t worry, they’ll tell you!”

And, we will.

But truthfully, if you’re a runner, you already know this – running has so many parallels to other areas of your life. I won’t get into them all here, lest I lose you, dear reader. Just trust me. And training and running for a marathon will teach you things about yourself that are irreplaceable. I’m embarking on my second training cycle at the moment and feeling every emotion imaginable. Fear, excitement, exhaustion (is exhaustion an emotion? I suspect all of us can identify with it after being in a pandemic), the list goes on.
Continue Reading Three Ways Marathon Running Can Prepare You for Business Development