A question I get ALL the time is whether using social media actually has any impact at all on referrals and business development.
Actually, the way it typically goes is this:
Come on, really. Tell me. Does anyone get matters or referrals because they post to LinkedIn?”
The short answer is yes, sometimes, it does happen. But it’s really atypical. Anyone who tells you that lawyers need to be using social media because clients see them there and hire them there is selling you something. But it IS part of a bigger picture, and as part of that picture, it’s essential.