In our ongoing series on essential soft skills for lawyers, we’ve tackled the basics and presentations, and now, we’re diving into the realm of business writing. While you might be proficient in legal jargon, effective business writing demands clarity, conciseness, and accessibility – qualities that resonate with both legal and non-legal audiences alike.

So, how can you enhance your business writing prowess in today’s digital landscape?Continue Reading Elevating Your Business Writing Skills

In today’s hyper-connected world, our devices keep us tethered to work even during off-hours. While taking breaks is crucial for well-being, being responsive remains a cornerstone of client and business relationships. Yet, it’s surprising how often this simple aspect is overlooked.

It’s a major pet peeve of mine when emails go unanswered, and I know many share this sentiment. Let’s delve into why responsiveness matters and how it’s an easy fix.Continue Reading Responsiveness: The Overlooked Key to Building Successful Client Relationships in the Digital Age

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?

Yet, who better than your marketing team realizes that “marketing” often carries negative connotations?Continue Reading Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

Alishan Naqvee is the founding partner of LexCounsel, one of the ILN’s member firms in India. In this episode, Alishan and Lindsay delve into several serious and interesting topics, from the very different and yet linked internal and external challenges of managing a law firm to the changing landscape of the legal industry for corporate lawyers or “boardroom lawyers” to the potential impact of AI on the industry.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Alishan Naqvee, LexCounsel

This week, we’re excited to bring you a guest blogger to Zen! Ilona Tkachenko is with PETERKA & PARTNERS, the ILN’s member firm in Ukraine. She is the Marketing Manager for Ukraine for the firm and brings us an excellent post on innovation for legal excellence, which is certainly something that she and her colleagues know something about – and she does my favorite thing, which is to offer practical advice for how to achieve what she’s talking about.

***

In the ever-evolving landscape of the legal industry, where tradition and convention have long been seen as the foundations of practice, the integration of innovation has emerged as a game-changing force. The strategic implementation and development of innovation within a law firm are not just trends; they signify a paradigm shift that holds the potential to redefine legal excellence in the 21st century. But what exactly does innovation in the legal industry entail? Continue Reading Innovating Legal Excellence: A Paradigm Shift in the Modern Law Firm

Peter Fousert is an insolvency partner with PlasBossinade in the Netherlands, one of the ILN’s Dutch firms. In this episode, he discusses with Lindsay the challenges of the war on talent, the delayed insolvencies that pandemic measures have incurred, and his interest in how environmental issues and regulations will impact the legal industry and its clients.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast |  Peter Fousert, PlasBossinade

Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?

Well, those days are long gone.

But bear with me, we’re not diving into a jargon-filled abyss. Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers

While I’m out of the office for our 2023 European Regional Conference in Prague, I am bringing you a guest post from a familiar writer – you may remember hearing from Alina Crisu of LLPO Law Firm in Nicosia, Cyprus previously when she wrote about Optimisation – the key to success in a crowded market or Trending topics…a fool’s errand? or when we had her on as a guest on our podcast. This week, she’s discussing myths about legal marketing. Continue Reading Legal Myths about Marketing

Galyna Melnyk is the deputy director for the Ukrainian office of PETERKA & PARTNERS, which is also the ILN’s representative for Ukraine. In this episode, she and Lindsay discuss her optimism in the current marketplace, how continuing to work brings her peace, and the two things she’s curious about in the market.

You can listen to the podcast here, or we’ve provided a transcript of the highlights below.Continue Reading Law Firm ILN-telligence Podcast | Galyna Melnyk, PETERKA & PARTNERS Ukraine