Tag Archives: Content Marketing

Two Tips to Add Personality to Your Content

One of the greatest criticisms you hear for legal content is that it’s lacking in personality. Lawyers have the talent and the intelligence to communicate their valuable legal expertise, but often, their passion for the subject doesn’t translate well for someone who’d prefer that they “give it to them straight” instead of filling an article, … Continue Reading

Two Ways Content Marketing is Like Running

If you’ve been spending any time with me lately, you know that I’ve been running. A lot. I’m training for my first half marathon, which is in two and a half weeks, and yes, I’m nervous about it. I’ve never run that far (“that far” being 13.1 miles if you’re not familiar with the half … Continue Reading

Two Ways to Use LinkedIn to Attract Your Ideal Client

Of all the social media platforms out there, I’d venture to say that LinkedIn is the one that lawyers are most comfortable using. It has a reputation for being the most professional, and as a result, it’s had the widest adoption within the industry. In recent years, LinkedIn has really expanded their offerings, and provided … Continue Reading

An Uncomfortable Conversation About Content Marketing

There are some days when I struggle with writing another post about content marketing – while it’s still a topic of great importance, especially in the legal industry, it can feel overdone. I don’t want to keep repeating what I’ve said before (though there’s a lot of value in repetition in content marketing, because you … Continue Reading

Two Content Marketing Resolutions for 2016

Although we’re well into 2016 now, it’s not too late to make some resolutions for your content marketing. I came across this Forbes article from the end of last year with 6 Content Marketing New Year’s Resolutions to Make This Year, and there is some great food for thought in there that I’d like us … Continue Reading

Two Tools to Turn Trends into Topics

While you don’t need to break the news to be a successful content marketer in the legal industry (and in many cases, it’s really better if you don’t), it doesn’t mean that you have to stay away from writing about or producing content for the latest trends. You may think that because someone else has … Continue Reading

2 Content Marketing Goals for 2016

It’s that time of year again, the time of year when every post is a round-up, or a look at trends for 2016. We’re saying goodbye to the old, and ringing in the new, as the close of a calendar year has taught us to do. Like everyone else, I’ve been thinking about what 2016 … Continue Reading

Content Marketing ≠ Social Media

“Social media.” “Content marketing.” These terms are thrown around willy nilly these days, because in addition to everything else we’re doing in our daily professional lives, the accessibility of LinkedIn, Facebook, blogging platforms, SnapChat, Vimeo, YouTube, etc. has turned us all into social media and content marketing practitioners. But while social and digital media are … Continue Reading

2 [More] Mistakes that Are Killing Your Content Marketing

Last week, we took a look at two mistakes that may be impacting your content marketing, giving up too early and not marketing your content. Continuing with our theme, and thanks to Content Marketing Institute for their inspiration, we’re going to look at another two mistakes today. Mistake Number One: Your Offerings Have Become Passé This … Continue Reading

2 Mistakes that Are Killing Your Content Marketing

Recently, someone said that “content marketing” is a recent phenomenon in law firms. And I almost fell out of my chair. Content marketing is NOT new to law firms. In fact, law firms are some of the original content marketers – firms have been producing content for years! What IS new is producing strategy around … Continue Reading

Why Visual Content is the Secret Ingredient

Among my friends, it’s no secret that I love Instagram. It’s my favorite social media platform – more than Facebook, more than Twitter. I love looking at everything from beautiful images from talented photographers around the world to photos of friends’ kids and pets and vacations. And I’m not the only one who feels that … Continue Reading

Two Ways to Make the Best of Video Marketing

It’s tempting to think that content is all about blogging. You hear “content marketing,” and think “we need a blog!” But content is actually anything that communicates your message to an audience. That can be anything from a Facebook post to an article to an email to a blog post. And yes, it includes video. … Continue Reading

Preview: 2015 State of Digital and Content Marketing Survey

Many of us in legal marketing wait with bated breath for the results of the Greentarget “State of Digital and Content Marketing Survey” every year. Building on Greentarget’s inaugural study in 2010, [it gives us] the latest insights on how corporate general counsel – your clients – are engaging in social media and law firm-generated … Continue Reading

Who Are Your Best Sources of Content?

Last week, I had the great pleasure of presenting with Laura Toledo of Nilan Johnson Lewis and Adrian Lurssen of JD Supra during the Legal Marketing Association’s Technology Conference. Our panel focused on “Crafting your online story: Demystifying the process behind content marketing.” It was a great interactive session, with questions from the audience and … Continue Reading

Use Social Media to Ignite Your Content Marketing

It’s no secret that I love social media – I was an early adopter, and I still regularly engage on Facebook, Twitter and Instagram. And it’s even less of a secret that I love content marketing, if 9 months’ worth of Two for Tuesdays’ posts have given you any indication. The connection between the two … Continue Reading

More Metrics: Beyond Navel Gazing

Last week, we talked about the importance of looking at your own metrics to tell you what content people are consuming, in order to further optimize what you’re producing. But there’s more to metrics than your own content. While it’s immensely important to measure what you’re doing to ensure that it’s effective against the goals … Continue Reading