Posted in Law Firms, Legal Marketing, Social Media

Super Bowl Commercials – The Bad of 2018

Last week, we took some time to review my top spots from this year’s crop of Super Bowl ads. And now it’s time to take a look at where things got a little…yucky. While we were fortunate to be overwhelmed with good commercials the last two years, there are still a few brands that are missing the mark for one reason or another. And those spots leave us with something to think about. Let’s take a look.

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Posted in Law Firms, Legal Marketing, Relationship Development

Ugh…Why Keep Talking About Networking?

When I did a search back on Zen to see what else we’ve discussed about networking, the results revealed that it’s…a lot. We’ve covered everything from networking for introverts, to conference networking, to social networking, to networking for people who hate networking, and more.

So why do we keep talking about it, over and over again?

Two reasons really:

  1. Networking is never really over.
  2. It bears repeating.

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Posted in Law Firms, Legal Marketing, Social Media

Super Bowl Commercials – The Good of 2018

All right kids, it’s that time again! Whether your team won or lost or you don’t care about sportsball at all, you might have spared a moment or two for the secondary contest of Sunday evening…and I’m not talking about the highly contested puppy bowl (everyone wins there).

That’s right, it’s time for my annual review of Super Bowl Commercials.

As we did last year, we’re seeing a positive upward trend. Brands are spending a lot of money, and they’re doing it wisely for a change, with mostly good, solid commercials. We saw a lot of themes on social justice and togetherness, along with some clever humor. There were a couple of truly ugly spots, including some local ads that only ran in the tri-state area (you’ll have to wait for next week for those!). But overall, it was a solid crop of advertising wins. Pat yourselves on the back for a change, agencies!

One overall trend I saw on a couple of spots that I think we’ll see more of is the overlaying of the brand watermark on the ad. We have been seeing hashtags for the last few years, which I think will continue to be the case, but with so many brands focusing on more social messages, and delivering on stories rather than pushing their product in your face (something I embrace, by the way), we’ll also see more of this brand watermarking so that there’s no mistaking who is delivering the message.

Of course, that makes it a little bit difficult to choose the top spots, but there were a couple of clear winners, with lessons for lawyers and law firms, to share with you here. Let’s relive those. Continue Reading

Posted in Law Firms

International Lawyers Network Welcomes New Member Firm in Luxembourg

We’re thrilled to welcome a new member in Luxembourg, joining our current member, Lutgen + Associes.

Bouchoms & Braesch is an independent law firm serving business clientele such as private organisations, family businesses and public entities.

Bouchoms & Braesch was created by two lawyers with more than 10 years’ experience working at renowned law firms and financial institutions. The members of Bouchoms & Braesch sought to create their own firm with personalized services for its valued clients.

Bouchoms & Braesch offers a full range of services to its clients. These services include a.o. corporate law, corporate housekeeping, corporate finance, mergers and acquisitions, corporate governance, national and international tax law, collective procedures and liquidation of regulated and unregulated vehicles and business litigation.

“We are thrilled to welcome our newest firm, Bouchoms & Braesch,” said International Lawyers Network Executive Director Alan Griffiths. “With the range of services this Luxembourg firm provides to its local and global clients, we know they will bring a great deal of value to our members and our Network.”

For more information about Bouchoms & Braesch, visit the firm’s website at Please help us welcome our newest member!

Posted in Relationship Development

5 Tips to Build Relationships TODAY

Today marks the start of International Networking Week, and as you can imagine, that’s something we at the International Lawyers Network are pretty excited and passionate about. We’ve sent out a challenge to our membership to increase their own networks by reaching out to someone that they don’t know well to deepen that relationship, and over the course of this week, I’ll be sharing some best practices for networking with you. I also invite you to share your own networking tips here for a chance to be featured on the blog!

In today’s post, I want to look at five tips that you can use right away to build relationships. Often, we can think of networking and relationship building as an arduous task, but really, it’s a series of smaller actions that we take that help weave the fabric of those stronger relationships. So whether you’ve got five minutes or an hour, you can strengthen your network today.  Continue Reading

Posted in Conference/Webinar Session Re-caps, Future of the Law Firm, Leadership

CLOC is a Community, a Movement

“It’s a community, it’s a movement.”

These were among the closing words from Mary O’Carroll, the Head of Legal Operations at Google and CLOC board member, as the first CLOC EMEA Institute wrapped up last week. And for those of us in attendance, you could certainly feel the energy. It was not unlike what we saw at the CLOC Institute in Las Vegas in April.

“There’s so much passion here!” was a phrase you’d hear a lot throughout the day, and it was not misspoken. CLOC is a young organization, but in the last two years, the Corporate Legal Operations Consortium has grown tremendously and is creating a tidal wave of enthusiasm and change throughout not only legal ops, but the legal industry itself. Over the next couple of weeks, I’ll delve deeper into a couple of the sessions that I attended at the conference, but for now, I wanted to leave you with a couple of important things.  Continue Reading

Posted in Legal Marketing, Rainmaking Recommendations

Rainmaking Recommendation from Jaimie Field: The Personal Legal Brand Series

Kicking off our 2018, Rainmaking expert and coach, Jaimie Field is bringing us a brand new series on personal branding!


As we start a new year, I will be starting a new series on branding yourself and your legal services.  This will include the why, the what, and the how of becoming a legal brand unto yourself.  And, we will discuss the various Model Rules of Professional Conduct you must understand in order to brand yourself ethically. Continue Reading

Posted in Law Firms, Legal Marketing

It’s Always Time for Client & New Business Development

Today, you’re in for a treat, as I’m bringing you a post from ILN marketer, Jennifer Smuts. Jenn is with the ILN’s member firm in Delaware, Connolly Gallagher, where she is their Director of Marketing & Business Development, and today, she’s talking about how the time is always right for client and new business development. She’s got some great actionable tips that you can implement right away!


The new year presents all of us with a renewed sense of ambition.  Outreach to existing clients to indicate where you can be a resource is invaluable.  It is also appropriate to contact the “connections” you made throughout 2017 and remind them how you could help them in 2018.

Work with your marketing and business development professional in order to effectively assist with this timely exercise.

Some ideas on where to get started …


  • Develop a process in order to capture your experience.  This effort can be a basic excel spreadsheet that tracks deals, litigation matters or other cases.  Think of 4-5 keys components of the deal or matter and commit to capturing the intelligence upon opening of the file or when the matter hits a certain financial threshold or whatever benchmark you set. This tracking tool will be helpful as you develop proposals, complete directory submissions or you simply want to update your bio.
  • Update your website bio.  Give it a breath of fresh air by updating representative matters that showcase your recent experience.
  • Be social.  Visit your LinkedIn profile and give it a refresh. Don’t forget to post a message to your LI community.   Whether it’s a comment on trending news or insight on an area of interest –engage!
  • Ask to see your firm’s “marketing collateral”.  Does that brochure afford your contact insight about you or the firm that they can benefit from?  If yes, spell it out for them in a handwritten note and set a date to meet in-person (or a phone call). If no, consider developing a simple customized mailer that you can use to target a segment of your client base.

Jennifer L. Smuts is the Director of Marketing & Business Development at Connolly Gallagher LLP in Wilmington, Delaware.  She is active in The Legal Marketing Association and currently chairs the Chief Marketing Officer SIG for the Philadelphia Steering Committee.  Connect with her on LinkedIn here.

Posted in Lawyer Interviews

ILN-terviews: David Conway, Connolly Gallagher LLP

Welcome to ILN-terviews, a series of profiles of ILN member firm attorneys, designed to give a unique insight into the lawyers who make up our Network. For our latest interview, we chose ILN member, David Conway of our member firm Connolly Gallagher LLP in Delaware, USA.

In one sentence, how would you describe your practice?
I close M&A deals, negotiate commercial agreements and provide Delaware law advice for local, national and international companies.

Who would be your typical client? 
My clients are of two main varieties. One being small local companies, to whom I provide soup to nuts services as an outside general counsel. The other being national and international companies who are formed (or have subsidiaries) in Delaware, to whom I provide advice on Delaware law issues and structure corporate transactions such as reorganizations, mergers and sales of assets.

What would you like clients and potential clients to know about you? 
I was a finance major in school, and am a former in-house general counsel. So I bring a practical business perspective to negotiations that some law firm lawyers are lacking. Continue Reading

Posted in Firm of the Month

ILN Firm of the Month – Otto Mittag Fontane, Frankfurt, Germany!

The ILN is proud to announce our latest firm of the month, Otto Mittag Fontane, Frankfurt, Germany!

Otto Mittag Fontane is a boutique-style firm that focuses on mergers and acquisitions, private equity, corporate finance, banking and capital markets law.

Founding partners Hans-Jochen Otto, Gabriele Fontane and Jochen Mittag brought together more than twenty years of experience to form the firm in early 2009. Since then, they have built a team of experts with a strong reputation for advising on M&A and private equity transactions, as well as banking and financial matters. Continue Reading