The saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”
In modern times, we should be asking ourselves, “If you write an article [insert other content format] and no one reads it, does it matter?”
The short answer is no.
For me, content is very much tied up with content audiences – if you’re taking the time to write or create something to add value and promote your message, then it should matter to and reach your audiences, right?
How can you make that happen? Continue Reading Lawyers: Answer These Two Questions to Make Your Content Relevant