The saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”

In modern times, we should be asking ourselves, “If you write an article [insert other content format] and no one reads it, does it matter?”

The short answer is no.

For me, content is very much tied up with content audiences – if you’re taking the time to write or create something to add value and promote your message, then it should matter to and reach your audiences, right?

How can you make that happen? Continue Reading Lawyers: Answer These Two Questions to Make Your Content Relevant

In this week’s Rainmaking Recommendation, trainer and expert, Jaimie Field, talks with us about what to expect post-lockdown.

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Let’s start with the obvious:  Nothing will ever be the same.

And in many instances, this is not a bad thing.

While we can talk about all of the changes that have happened in our day-to-day lives that will forever alter how we live our lives. But let’s just talk about how the legal industry has changed (and should continue to evolve.) Continue Reading Rainmaking Recommendation from Jaimie Field: Lawyer Marketing and Business Development After Lockdown

“Keep Showing Up” is a phrase that Des Linden, an American long distance runner, and winner of the Boston Marathon, repeats often. It’s a mantra that I use in my own running, particularly as I come back from injury and need to regularly remind myself that training is about showing up, even when it’s hard, and even when I don’t want to. I recently put it on a letter board in my office to remind myself of its importance in my life.

But its importance in other ways really crystallized for me recently as the Black Lives Matter movement gained global traction and became something that (as it should) matters too to brands, to white people, to all of us. Continue Reading Keep Showing Up

We don’t have a rainmaking recommendation from Jaimie Field this week, but we do have what amounts to a guest post. It’s a thought-provoking piece on the state of what’s going on in the US at the moment, and the impact that should be having on your firm’s messaging. But more than that, it’s about the impact that it should be having on your firm’s policies and practices moving forward, if it hasn’t already. Now is not the time for empty platitudes and social posts, but the time for real, sustainable change, backed up by engagement and education. We’re certainly not there yet here at the ILN, but we’re digging in and doing our part.

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I really thought about not posting a Rainmaking Recommendation for this week.

I thought that no matter what I posted, it would be considered to be inappropriate for what is occurring in the United States and in the world.  But, after spending the past few days on social media (alternately crying and getting supremely angry), not only because of the actual events that have been happening but also because I am seeing a tremendous number of inappropriate posts that seem to just disregard what is going on, I felt I had to say something. Continue Reading Are You Tone Deaf?

In our fourth episode of the Law Firm ILN-telligence Podcast, we welcomed Pavla Kopeckova Prikrylova, who is a partner with PETERKA & Partners, a Central and Eastern European Law Firm, as well as the chair of the International Lawyers Network. In this episode, we discussed why it is more essential than ever for lawyers to be true business advisors for their clients, what the rule of law means in a post-Communist country, and the benefits of working for an agile mid-sized firm when facing a pandemic.

In this week’s Rainmaking Recommendation, expert and trainer, Jaimie Field, is telling us why she’s celebrating the new year in June.

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This will be a very short Rainmaking Recommendation and I hope you will join me in celebrating a new, new year.

I’ve made a decision. Continue Reading Rainmaking Recommendation from Jaimie Field: Happy New Year . . . Again!

In our third episode of the Law Firm ILN-telligence Podcast, we welcomed Attilio Ferrari, a partner with FPB Legal in Milan, Italy and a member of the International Lawyers Network. In this episode, Attilio and I discussed emphasizing being a trusted partner over business development, the importance of communication, and how no one is really “smart working” at the moment.

Last week, we talked about content as a means for building relationships, while some of our more traditional methods for relationship-building are on hold. “But HOW do I do that?” you may ask?

Lawyers and law firms often think of content marketing as a solo activity. While you may have a strategy that is firm or practice-wide, in general, you’re thinking of the producers of the content for that strategy as individuals. Continue Reading Two Ways to Use Your Content to Build Relationships

This week’s rainmaking recommendation from expert and trainer, Jaimie Field, reminds us that whether you’re at home or in the office, you need to be working on building a book of business.

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For most of us, we are nine weeks into working from home (WFH).  (Well, not me.  I am 11 years into working from home.)  And once the initial shock and confusion about how to practice law from your basement, dining table, or if lucky, an actual room that you were able to turn into an office, and the technical issues were solved, many attorneys have been able to do their work. Continue Reading Rainmaking Recommendations: WFH or WFO -It Doesn’t Matter for Rainmaking Purposes

In our second episode of the Law Firm ILN-telligence Podcast, we welcomed Michael Slan, who is the managing partner of Fogler Rubinoff LLP in Toronto, Canada, and a member of the International Lawyers Network. In this episode, I had a candid conversation with Michael about the importance of communication in this time of pandemic, why deep cuts may not be the best cuts, and what leadership looks like in the face of market downturns and global lockdowns.

Take a listen here. And please rate, review and subscribe wherever you love to listen to podcasts!