The saying goes “If a tree falls in the woods, and no one is around to hear it, does it make a sound?”
In modern times, we should be asking ourselves, “If you write an article [insert other content format] and no one reads it, does it matter?”
The short answer is no.
For me, content is very much tied up with content audiences – if you’re taking the time to write or create something to add value and promote your message, then it should matter to and reach your audiences, right?
How can you make that happen?
Continue Reading Lawyers: Answer These Two Questions to Make Your Content Relevant
In this week’s Rainmaking Recommendation, trainer and expert, 
“Keep Showing Up” is a phrase that Des Linden, an American long distance runner, and winner of the Boston Marathon, repeats often. It’s a mantra that I use in my own running, particularly as I come back from injury and need to regularly remind myself that training is about showing up, even when it’s hard, and even when I don’t want to. I recently put it on a letter board in my office to remind myself of its importance in my life.
We don’t have a rainmaking recommendation from Jaimie Field this week, but we do have what amounts to a guest post. It’s a thought-provoking piece on the state of what’s going on in the US at the moment, and the impact that should be having on your firm’s messaging. But more than that, it’s about the impact that it should be having on your firm’s policies and practices moving forward, if it hasn’t already. Now is not the time for empty platitudes and social posts, but the time for real, sustainable change, backed up by engagement and education. We’re certainly not there yet here at the ILN, but we’re digging in and doing our part.
Last week, we talked about