We are already facing down the last three months of 2019, and for many of us, that leaves us wondering where the year has gone, and how we can possibly meet the goals we’ve set.
But rather than throwing out these last three months and deciding to start “fresh” in 2020, let’s kickstart our business development efforts over the next four weeks with some goals and deadlines, and see what progress we can make.
Continue Reading Lawyers: Four Weeks to Revitalize your Business Development
This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts. Here is the third and final post in our series.
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How does your social impact program rate? Globally, firms are finding that prospects and clients, as well as employees and recruits expect them to take their corporate social responsibility (CSR) and sustainability programs to a new level. These stakeholders expect you to show that you have a holistic, strategic social impact plan with measurable results.
Continue Reading Corporate responsibility and social impact for law firms: Create a social impact program that measures up
We’re thrilled to announce the addition of Zieba & Partners, Poland!
Zieba & Partners is a recently launched Polish law firm, made up of business-oriented lawyers and tax experts who have backgrounds in both domestic and international law firms. Their growing firm consists of just over 40 professionals specializing in a number of key practice areas and industry sectors.
Continue Reading International Lawyers Network Welcomes a New Member Firm in Poland
This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts. Here is the second in our series.
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You might be surprised to learn what your clients expect from you. A growing number of companies have signed on to the United Nations Global Compact—more than 12,000 in 165 countries. They’re committed to the United Nations Sustainable Development Goals, and they expect vendors and suppliers to also commit toward a more just and sustainable world. Yes, this includes law firms and other professional service providers.
Continue Reading Corporate responsibility and social impact for law firms: Growing Client Engagement and Expectations
Content marketing is a tool in your arsenal for building effective business relationships.
But like any tool, it’s not going to be useful to you if you don’t use it efficiently. In the past, you could get away with producing *something* and getting the attention of a client or potential client, because you were the only one writing or talking about it. But today, content is so ubiquitous, that if you’re not standing out, you risk being relegates to background noise.
Continue Reading Better Business Relationships Start with Better Content Marketing
We know and are comfortable with the idea that the legal industry is a business of relationships. Lawyers do good work, their clients talk about it (hopefully) and that brings them other clients. That’s the basic principle behind the standard “word of mouth” reputation.
But with the introduction of technology, and in particular, social media, the way that we form first impressions of people and build the relationships that lead to referrals has changed. It’s not simply about doing good work anymore – it’s about whether your online reputation matches your offline reputation, and meeting people where they are. Let’s look at two pieces of this, referrals and first impressions.
As someone who espouses social media, something that I hear fairly often is “But am I really going to get BUSINESS from using Twitter, Facebook, LinkedIn, etc?”
Continue Reading Technology has Changed How We Build Relationships. Lawyers, are you Ready?
We’re so pleased to welcome a new member firm into our Network, Ahlawat & Associates, an Indian firm with offices in New Delhi, Mumbai and abroad.
Ahlawat & Associates aims at providing high quality, practical and strategic legal solutions to help clients achieve their goals by combining the highest global standards with local expertise. All their partners have specialized knowledge of both the legal framework as well as the specific business requirements of various industry sectors. They have a well-established track record in personally guiding companies and individuals based on their specific needs for doing business in India. A&A has been able to achieve this by adopting the highest standards of professionalism implemented by the top international law firms, which has been the primary reason for putting their clients at ease and ensuring smooth entry and operations for their clients’ business. The partners are confident in their ability to provide accurate and sustainable cross borders advise. The firm takes pride in identifying the clients’ requirements and working along with clients to help them achieve their goals.
Continue Reading International Lawyers Network Welcomes New Member in India
This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts.
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The Sustainable Development Goals are the blueprint to achieve a better and more sustainable future for all. They address the global challenges we face, including those related to poverty, inequality, climate, environmental degradation, prosperity, and peace and justice. The Goals interconnect and in order to leave no one behind, it ís important that we achieve each Goal and target by 2030.” (www.un.org/sustainabledevelopment/sustainable-development-goals/)
The world is changing and so is the way we must do business.
Continue Reading Corporate Social Responsibility for Law Firms: Understanding the Global Movement
Recently, Greentarget and Zeughauser Group released their annual results for the 2019 State of Digital & Content Marketing Survey. I had the chance to chat with Greentarget President and Founding Partner, John Corey, about the results, which had some actionable findings for lawyers and law firms, as well as a few surprises.
First, the report – Corey notes that they work to take it somewhere new each year, and their six months of hard work are obvious. In addition to the report’s results this year, you also get access to some excellent thought leadership pieces that expand on the ideas revealed by the data. The data itself examines three categories of respondents – general counsel, the C-suite, and law firm CMOs, which gives a full and interesting picture of what your firm clients are looking for at various levels, and whether your firm may be correctly addressing these needs.
Continue Reading Lawyers: What’s the One Thing that Makes Clients Care About Your Content?
Today, I’m bringing you a guest post from Dina Eisenberg, lawyer turned award-winning entrepreneur and Founder of OutsourceEasier.com. She’s talking about a law practice management topic that doesn’t get much attention – onboarding new lawyers to your firm. We tend to think long and hard about what it means to bring in a lateral, and do an extensive amount of work to bring them in, but what happens once they arrive? Do you have the right systems in place to bring them up to speed and ensure their success? What about associates, or other law firm professionals? See what Dina has to say.
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Would you give someone a driving manual then expect that person to know how to drive a car?
The answer is probably not, yet many lawyers give their new hire an employee manual, ask them to read and sign it and call that onboarding.
Continue Reading Why Onboarding is Good for Your Law Firm