In our discussions over the last few years about the future of the law firm, the one thing that has become abundantly clear is that for lawyers and firms to be successful, they will have to learn to collaborate effectively and efficiently. In her book, Heidi Gardner calls this “Smart Collaboration.” I had the chance to see Gardner present at the CLOC conference in February, and recently finished her book, and I can’t recommend it enough – for anyone in professional services looking to be successful over the next ten years, this is a must-read.
Gardner looks at collaboration from a few distinct viewpoints, and makes the case for it in a variety of ways. The one that strikes me initially is her final chapter, in which she discusses collaboration from the point of view of the client. Clients are deeply committed to the idea of collaboration, but obviously, they want to make sure that they’re paying for good value. Not surprisingly, collaboration is good for both the firm and the client. I’m not going to go into the reasons why your firm should be investing in the idea of smart collaboration (think better success in the war for talent/clients; doing higher value work more efficiently and effectively; being a differentiator, etc.) but instead, I want to look at the reasons why collaboration adds value for your clients, and specifically, how members of a law firm network can use their membership to effectively communicate this value and enhance their collaborative skills.