In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or if you’re looking to formalize a strategy you’ve been using, this post will delve into the essence of relationship marketing and how to leverage it for your legal practice.Continue Reading Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era
In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the early days of LinkedIn, about 15 years ago. Back then, the platform was a fledgling concept, and its potential was not universally recognized, especially among legal circles. Fast forward to the present, and LinkedIn has evolved into one of the most esteemed social media platforms, not just for networking, but also for strategic business development.Continue Reading Mastering Modern LinkedIn: Strategies for Professional Success
Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall amid ongoing uncertainty, let’s delve into how networking strategies have adapted and what remains constant.Continue Reading Navigating Networking: Strategies for the Current Landscape
I can just hear you now.
“Woooo, Lindsay. Have you left the legal market altogether? Storytelling? Audiences? I know you’ve talked about this before, but this isn’t ENGLISH class for pete’s sake. It’s THE LAW.”
Yes, you’re right, it IS the law, but storytelling remains essential, even when you’re solving legal issues. You may remember this post about the panel I spoke on in December. I am lucky enough to be reprising this session with another moderator and my co-panelists at the LMA’s Annual Conference in Hollywood, Florida, next month, and we’ve been really delving into this idea of why storytelling is so important.Continue Reading How to Harness the Power of Storytelling to Influence your Audience
A lot of people I know were happy to see the backside of 2022 (this gal included). But even with the enthusiasm for a new year in our pockets, it can be hard to find the motivation to kickstart our plans and projects as we head back to work and find ourselves facing the same day-to-day grind as before the holidays, as well as a backlog of vacation work and emails to catch up on.
I’ve heard more than one person say that the new year doesn’t really start until February, and with February just around the corner, that feels more true this year than ever – though does anyone else feel like January gets longer every single year? Continue Reading New Year…Same You? 3 Tips to Make the Most of 2023 BD Efforts
We’ve now returned from our winter break and I have some news – my family has grown by four paws: the adorable Belgian Malinois mix, Nikko.
Who can resist this face?
Rescuing an older dog with almost no recorded history has its challenges – all I know about Nikko is that his previous owner died tragically and he was found at 52 pounds in a field in Roswell, New Mexico (yes, that Roswell – his paperwork even has a spaceship on it). I’m not a new dog owner – I’ve had dogs growing up, and have been a basset hound owner for 14 years. I definitely don’t recommend getting a Mal if you’re new to dogs, and I’m lucky to have worked with a truly GREAT rescue throughout this entire process. Continue Reading BD Lessons from Rescuing a Dog
It’s December and we’re in the home stretch of the year. Everyone I talk to is burned the eff out and we’re all just trying to make it to whatever break we’re taking – amiright?
So I’m guessing you DO NOT want to read another cheery post about how to finish the year out strong and nail those BD goals.
But what if you could fake until you make it?
Listen, if you want to do absolutely nothing until next year, I’m not going to tell anyone. That’s fine and totally on you.
But if you want to get a couple of things done between now and the new year, which may help just tide you over until you get some mojo back, then this is the post for you!!
Continue Reading 4 Easy Ways to Fake Business Development When You Don’t Feel Like It
This Friday, I have the pleasure of joining some fantastic legal industry colleagues on a panel at the Legal Marketing Association’s Northeast Regional Conference. We’ll be addressing the topic: “The Best Influencer is a Good Story” and you’d better believe it’s one of my favorites. I’m tickled to be speaking with one of my favorite people, Adrian Lurssen, Co-founder, VP Strategic Development, JD Supra, and joined by the brilliant Paula Zirinsky, Co-Founder & Chief Strategist, Structura Strategy Group LLP who is moderating the panel and Steve Cohen, Partner at Pollock Cohen LLP, who is delightful and will tell us all about how he ended up going to law school at 58.
Continue Reading The Best Influencer is a Good Story
Have you ever heard the saying “Insanity is doing the same thing over and over and expecting different results?”
Well, the counter-argument could be made that to get new results, you need to build new habits. It has been said that you need 21 days of doing something to make it a habit – so if you start now, by the end of October, you’ll have some new habits built into your routine!
What do I mean by that?
Continue Reading Build New Habits to Get New Results
It’s almost the final quarter of the year and everyone I know has been swamped with work – which means you’re probably not thinking too much about where your next matter or case is coming from. We all know that’s the PERFECT time to be thinking about networking and business development!
Sorry, folks, I know it’s the last thing on your mind.
But, consider these four tips to shake things up and see what falls out of your networking tree – apologies, it’s fall and I can’t resist a good metaphor.
Continue Reading Lawyers: Shake up Your Networking with these Four Tips