Business Development

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Please join us for a guest post from rainmaking trainer and expert, Jaimie Field.

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For the past 4 Rainmaking Recommendations, we have been discussing the Rainmaking Cycle.  Today, we discuss the last part, creating relationships. And while to some attorneys this may sound a bit woo-woo or spiritual, the truth is that people do business with people they know, like, and trust.…
Continue Reading Rainmaking Recommendation from Jaimie Field: Using the Rainmaking Cycle to Become a Rainmaker (Part 3 – Creating Relationships)

This week’s rainmaking recommendation is one that ILN members will be intimately familiar with – the virtual networking event! We are only a few weeks removed from our first virtual conference, which, while it was not the same as meeting in person, was still a success. Read on to hear expert and trainer, Jaimie Field‘s advice for navigating these events.

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While not exciting, I’ll begin this Rainmaking Recommendation as I have the last three, because I am hoping that this is getting tattooed on your brain: …
Continue Reading Rainmaking Recommendation from Jaimie Field: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(c) – The Virtual Networking Event)

Need a break from doom scrolling about the election? Focus on making productive strides in your practice instead with this week’s Rainmaking Recommendation from expert and trainer, Jaimie Field.

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I’ll begin this Rainmaking Recommendation as I have the last two:

The Rainmaking Cycle is a continuous circuit that is about 3 things: …
Continue Reading Rainmaking Recommendation from Jaimie Field: Using the Rainmaking Cycle to Become a Rainmaker (Part 2(b) – Networking Continued)

In this week’s Rainmaking Recommendation, trainer and coach, Jaimie Field, is talking about how to use the rainmaking cycle to become a rainmaker. Read on to find out how that can apply to you!

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In many different blogs and Rainmaking Recommendations, I have said – repeatedly, that Rainmaking is about 3 things:…
Continue Reading Rainmaking Recommendation from Jaimie Field: Using the Rainmaking Cycle to Become a Rainmaker (Part 1 – Marketing)

In this week’s post from rainmaking coach and trainer, Jaimie Field, she’s addressing one of my biggest pet peeves, the idea of the “overnight success” or “I went to this one networking event and I didn’t get any business!” If you’ve ever found yourself trying a business development or networking tactic and finding that it doesn’t work (or a bunch of them) and not understanding why, this post may be for you.

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In the almost 20 years I have been a Rainmaking Trainer and Coach, I have worked personally, one-on-one, with hundreds of attorneys.  And there have only been a few with whom I have not been as successful a coach as I would have liked to have been.…
Continue Reading Rainmaking Recommendation from Jaimie Field: The Myth of the Overnight Success

Do you find that numbers have a lot of meaning for you? How about the number 100? See what 100 means to rainmaking trainer and coach, Jaimie Field, in this week’s rainmaking recommendation post and how it may impact you!

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The number 100 has been coming up for me a lot today.

Today, Time Magazine released its Time100 Most Influential People 2020 and I am not sure why I am not on it. (That’s a joke – for now, but I’m working on it.)…
Continue Reading Rainmaking Recommendation from Jaimie Field: One Hundred (100)

The number one thing that lawyers have been talking about over the last month or so is business development and in this week’s rainmaking recommendation from expert and trainer, Jaimie Field, she talks about following the yellow brick road of rainmaking to business development success.

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In a very weird walk down the Yellow Brick Road to the Emerald City to ask the Wizard for new clients and matters,  members of the executive committee of Gale, Scarecrow, Tinman and Lion, LLP, a 100+ lawyer firm are chanting  “Pandemics, Politics, and Recessions, Oh my,” over and over again through their masks. …
Continue Reading Rainmaking Recommendation from Jaimie Field: Follow the Yellow Brick Road – An Allegory for Rainmakers

What happens if it turns out someone doesn’t like you, and posts a negative review online? Rainmaking expert and trainer, Jaimie Field, talks about it in this week’s recommendation.

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A number of years ago, in Rainmaking Recommendation #97: You’re So Vain, I wrote about doing vanity searches (ego surfing) to find out what is being said about you on the internet.  Six years later it still holds true.  You should see what is on the internet about you because you are trying to build your personal legal brand. …
Continue Reading Rainmaking Recommendation from Jaimie Field: Someone Doesn’t Like You!

This week’s rainmaking recommendation from expert Jaimie Field covers one of my favorite topics, content marketing!

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Content Marketing has been around for quite a while now.  For those lawyers who are confused as to what content marketing is I love this definition by Joe Pulizzi, the creator of the Content Marketing Institute:

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.”

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Continue Reading Rainmaking Recommendation from Jaimie Field: Are You Content With Your Content Marketing?

It’s true – running an organization that is built on in-person personal relationships has it’s challenges. But what doesn’t have its challenges in 2020, right?

A couple of years ago, I wrote a blog post about how lawyers and law firms can leverage their referral networks to achieve more value, whether these networks are formal or informal (I happen to run a formal one). There’s no reason that this has to stop because in-person events have been put on pause; in fact, many of our members have said they’ve never felt their membership has been more valuable than it has been this year. In part, that’s due to the historical relationships that they’ve built over many years. But we’re welcoming new firms too. And it’s possible to forge new relationships and create new business – it simply takes a little creativity. …
Continue Reading Leveraging Your Referral Network for More Value…During a Pandemic