Now that it’s 2020, I think (read: I hope) that we’ve all come to the conclusion that it’s important to develop a strong plan that identifies the goals that we have for business development, and the tactics and strategies that we’ll use to develop those goals, right? I have a sneaking suspicion that there are still a few people out there who are throwing various ideas up at the wall with the hope that some of them stick, and this is the year to stop doing that. Really, I mean it.

In my post today, I’m going to talk a lot about content marketing, and yes, I know I’m using both the dreaded words “content” and “marketing” together, but stick with me, because we’re also going to look at how these tips impact the message that you’re sending out regardless of the activities that you’re pursuing. Why is that? Because no matter what you do, you’re offering a message about yourself. Talking to someone in line for coffee about how you help clients? I hate to tell you, but you’re marketing yourself (and by the way, that’s a good thing). 
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As we come to a close on 2019 (and the decade), rainmaking expert and trainer, Jaimie Field brings us a very personal post that will also help you build your roadmap to kick off 2020 on the right note.

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We are so close to the end of the year.  But not only that, we are so close to the end of a decade.

To be brutally honest with you, the past 21 months haven’t been the most wonderful for me.  That’s how long it has been since my father passed away. His death broke me emotionally.  And while I have been able to hide it from the public, only my closest friends have known how bad it was (not even my family was aware).
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This week, rainmaking trainer and coach, Jaimie Field, gets very personal about her story, and “Big Hairy Audacious Goals” for 2020. It’s a must read that I think will really resonate with you.

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We are getting close to the end of the year.  And now is the time that many people look back on what happened in the past year and try to figure out what they want to accomplish in the next.  Every year we begin really fired up, but end the year pretty much the same as the beginning of the year. 
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There are only a few weeks left in the year, and although conferences are winding down, you may be planning your 2020 calendar already (or getting in a few last networking opportunities!). Even when you’re an old hand at attending events, we can always use a refresher on tips for attending events and how to make the most of the networking opportunities they present. Here are some quick tips for making the most out of your attendance! 
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It’s easy to think that the hard part of networking is the event itself, and if we can navigate that successfully, we’ve done our jobs well and the work will come in. But a big part of successful relationship development is continuity, and that means following up AFTER an event to ensure that you don’t drop off the other person’s radar. Particularly at this time of year, it’s easy to become very busy and distracted (both you and your prospects!) and no longer be top of mind with someone that you really may want to be better connected to.

So what should you do after a networking event? FOLLOW UP!
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If you’re a regular Zen follower, you’ll know that this week’s topic from rainmaking trainer and coach, Jaimie Field, is a favorite of mine – using gratitude in business development. Read on to learn why!

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In one week’s time, it will be Thanksgiving in the United States.  And, you will probably be feasting with friends and family, watching football games (and probably arguing with them). I believe that many of us have forgotten that Thanksgiving is a time when we are supposed to be grateful for all that we have received during the past year. 
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A few years ago, I remember a woman I know posting on Twitter that her daughter had said “this is the best day of my life. We went to the park, we’re going to mcdonalds, I found a penny. The best day of my life.”

She was 5 at the time, but she had already been through a lot, dealing with a very scary brain tumor that year.  And that, plus a few big things going on in my own life and friends’ lives, have me thinking – the best days of my life really have been about the little things.

Sure, graduating from college was exciting, buying my first house was exciting (well, more nerve-wracking and expensive than exciting), but were they the “best” days of my life?

Nah.

Those have been about the little things – the first time each of my nieces said my name for the first time (or any time they say it, frankly).  Every time one of my dogs comes racing over to see me like I’m his favorite person in the world (I am). Slipping my hand into the hand of the person I love for the first time. Crossing the line of my first marathon (okay, that was kind of a big one). Really focusing to help a friend going through a tough time, and knowing that being there makes a difference. Laughing until I cry with women who really get me. Those are some of my best days.


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As I was scrolling through Instagram the other night, I came across a post from a former ILN lawyer (shoutout to Craig Levey) who announced that he’ll be running the Boston Marathon in 20 weeks. What’s more, he’s using those 20 weeks as an opportunity to spend a training session each week with “a local executive, entrepreneur, or Boston personality,” and sharing that on social media. This is something I just love, and it’s also something you can emulate, without having to run the Boston Marathon (though, if that’s your goal, more power to you!).

Let’s talk about why this works, and how you can do what Craig is doing. 
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