People have remarked that the word “unprecedented” is certainly having a moment right now. I think that’s something we can all agree on. And one of the things that is truly unprecedented is the sheer amount of content coming out of law firms. While firms have long been known for producing a variety of client alerts, articles, blog posts, and more, the amount of information that is pouring forth from legal minds around the world is quite a torrent.

We’ve already talked about it in recent weeks here on Zen, and it has me looking back to some of our previous discussions around content marketing, and its best practices. That may seem a bit superficial at a time that is a dire as this one is, but we’re going to delve into some content conversations over the next few weeks and I’ll tell you why I think they’re essential for firms at the moment:

  • Number one on every lawyer’s list right now is being their clients’ trusted business advisor. And if it isn’t, it should be. My saying that here isn’t news to anyone, and the engagement with each of your clients to best serve their current needs will be very individual.
  • As all of the chaos surrounding the initial lockdowns begins to settle and we either continue to remain remote, or we return to limited work, there will continue to be some slowdowns. Firms are expecting this. We know we can’t engage in the previous ways that we used to for knowledge sharing, like networking events, seminars, client lunches and dinners. But we can improve our content marketing and use it to stand out among the noise.
  • “Content marketing” isn’t a dirty word. When used well and effectively, it’s a targeted, smart method of adding value in a way that reduces the burden on lawyers while expanding their profiles and allows for relationship-building opportunities. Currently, those opportunities will remain virtual, but they still exist!


Continue Reading Fixing the Two Biggest Problems with Legal Content Writers Amid COVID-19

I’ve been ruminating on this post for a few days, as I struggled to decide what to blog about this week. This is a tough and heavy topic, but I finally settled on discussing it because it *is* so important, particularly at this moment in time when so many people are struggling and vulnerable. Why add my voice when so many others have already provided great resources and their own stories? Well, I hope I have something of my own to add, because of my own struggles with depression for the past twenty-plus years and because I think that we can never talk about it enough to break the stigma and ensure that people get the help that they need.  (Please note, **trigger warning** for this entire post). 
Continue Reading It’s Okay to Breakdown

If you’re new to working from home, by now, you’ve seen or read about 15 posts on what to do, from putting on regular work clothes to setting a schedule and having a dedicated work space. I’m a work from home veteran with fifteen years under my belt, so I know a thing or two about it. It’s true that it does take a certain personality – I fall into the category of finding it hard to walk away from my computer at the end of the day (I’m not sure if that means I’m more or less successful at working from home, but it does mean I get a tremendous amount done).
Continue Reading Working from Home During a Pandemic – 3 Atypical Tips

None of us are perfect networkers/relationship builders.

Yes, it seems to come more easily to some than to others, but it’s not an exact science. For the most part, it’s an ever-adapting process that we’re constantly refining based on our current goals and our target’s needs.

But there are a couple of areas that we tend to go astray with building relationships, and that’s where we’re going to focus today.
Continue Reading Fixing the Two Biggest Networking Blunders that Lawyers Make

It’s February 4th, and that means it’s International Networking Week (I know you all had it on your calendars already!)

Apparently, January is a prime time for networking burn out, and that makes sense. It follows on a long season of holidays and entertaining, when we’re trying to fit in the last of our CLE requirements, meet up with family and friends, and rush to finish all of our end of the year work. So as we kick off February, who is really feeling fresh enough to network again in a way that’s going to effectively develop business for you and your firm?

Let’s look at four tips that will ease you into some networking in a way that doesn’t feel too overbearing, but will still help you to accomplish your goals. 
Continue Reading Four Tips to Recover from Networking Burn Out

For better or worse, we’re all uber-connected these days, between our desktops and our smart phones and our tablets. While many of us can and do (and probably should) take technological time outs for holidays and weekends and evenings, responsiveness is a key factor in keeping clients, potential clients, and yes, even referral sources happy when reaching out about business. And yet, it is STILL one of the most overlooked (and easiest to fix) complaints that I hear about relationship building.

It’s a rather HUGE pet peeve of mine when people don’t take the time to respond to emails, and I know I’m not alone. Let’s talk about the message that it sends, and why it’s an easy fix.

I know lawyers are busy. I know that their time, literally, is money. So I can be (somewhat) forgiving of the attorneys who may not read and answer all of the emails that I send them.

However. 
Continue Reading It’s 2020. Responsiveness is Table Stakes for Good Relationships

We’re so pleased to announce that we’ve welcomed a new member firm in China, Llinks Law Offices.
Llinks Law Offices is a leading PRC law firm, with a national and international practice, specializing in cross-border transactions. They are renowned for providing high-quality legal service and formulating innovative solutions to complex legal problems. With offices in Shanghai, Beijing, Hong Kong and London, Llinks assists its global clientele in achieving their business goals, whilst providing both a high-caliber and professional service, through a combination of technical excellence, commercial awareness and a practical, constructive approach to legal issues.


Continue Reading International Lawyers Network Welcomes a New Member Firm in China

Content marketing can feel like the opportunity to be the author or podcaster or speaker that you’ve always wanted to be.

But when done strategically, it’s about building relationships with clients and potential clients, and providing additional value to them that will make you top of mind when they have a matter that requires your expertise. When you bear that in mind as an end goal, it’s a reminder that you can’t simply put out content – you need to build an audience. 
Continue Reading Putting the Cart Before the Horse: Why Building an Audience is Key for Successful Content Marketing

This fall, ILN members will have the good fortune to participate in a webinar with Pamela Cone, founder and CEO of Amity Advisory. Pam is speaking on the global movement behind corporate social responsibility and sustainability for law firms, and why firms should care, and in advance of that, I’ll be sharing some guest posts with you that may aid in your own efforts. Here is the third and final post in our series.

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How does your social impact program rate? Globally, firms are finding that prospects and clients, as well as employees and recruits expect them to take their corporate social responsibility (CSR) and sustainability programs to a new level. These stakeholders expect you to show that you have a holistic, strategic social impact plan with measurable results.
Continue Reading Corporate responsibility and social impact for law firms: Create a social impact program that measures up

Today, I’m bringing you a guest post on a topic near and dear to my heart – collaboration. Gareth Stephenson, of Top3Legal has a different take on it, from his experience, which may be useful as you engage further in your own collaborative efforts.

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In-house counsel are increasingly recognising the benefits of collaboration – this occurs within their teams, with counsel at other companies and also with their law firms.
Continue Reading Collaboration, Pooling, and Sharing Experience of External Lawyers