relationship development

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As the legal landscape evolves, mastering soft skills alongside legal expertise is crucial for success. While the industry continues to change, certain foundational skills remain essential for lawyers at every career stage.

As I mentioned last week, I planned to update some of my older posts to ensure that they’re still relevant for a modern audience (I **wanted** to write a post to celebrate fifteen years of blogging this week, but the time slipped away from me, so stay tuned for that – better late than never, right?). Continue Reading Essential Soft Skills for Modern Lawyers: Navigating the Legal Landscape

In today’s landscape of business and relationship development, sharing content has become a cornerstone strategy. While it might seem counterintuitive to share the limelight with others by quoting or referencing them in your articles and posts, it’s not only essential but also a savvy business development practice. Here’s why:Continue Reading Sharing the Spotlight: Amplify Your Business Growth Through Strategic Content Collaboration

Ever feel overwhelmed by marketing jargon? You’re not alone. Let’s demystify some buzzwords and explore how you’re likely already engaging in effective relationship-building through your content. This all might sound a little bit scary, but I promise, once we get rid of the jargon, you’re going to realize how accessible to you it all is! Continue Reading Turning Content into Connections: The Power of Relationship Marketing

Lawyers understand better than most the significance of words – after all, who comprehends more than a contract lawyer that a subtle clause can either seal or sabotage a deal?

Yet, who better than your marketing team realizes that “marketing” often carries negative connotations?Continue Reading Lawyering 101: Marketing is in the Fine Print – How Every Interaction Shapes Your Brand

Remember the days when you did good work and new clients came in and you didn’t have fancy words for all of your business development activities?

Well, those days are long gone.

But bear with me, we’re not diving into a jargon-filled abyss. Continue Reading Building Connections: Two Tactics for Modernizing Relationship Marketing for Today’s Lawyers

As the Halloween season creeps in, we’re delving into the spooky world of business development. Just like a thrilling Halloween tale, there are chilling mistakes lawyers often make in their quest for business growth. In this post, we’ll unearth these eerie errors and show you how to steer clear of them.Continue Reading Beware These Five Frightening Mistakes Lawyers Make This Halloween Season

In today’s interconnected world, the concept of relationship marketing has become a cornerstone of success for lawyers seeking to expand their practice. If you’re already familiar with the power of cultivating connections or if you’re looking to formalize a strategy you’ve been using, this post will delve into the essence of relationship marketing and how to leverage it for your legal practice.Continue Reading Strategic Relationship Marketing: Elevating Your Legal Practice in the Modern Era

In a digital age teeming with advice on LinkedIn utilization, it’s crucial to cut through the noise and focus on strategies that resonate with the demands of today’s professional landscape. Let’s rewind a bit and revisit the early days of LinkedIn, about 15 years ago. Back then, the platform was a fledgling concept, and its potential was not universally recognized, especially among legal circles. Fast forward to the present, and LinkedIn has evolved into one of the most esteemed social media platforms, not just for networking, but also for strategic business development.Continue Reading Mastering Modern LinkedIn: Strategies for Professional Success

Let’s face it – we’re still in the midst of a changing world, and the dynamics of networking have evolved considerably. However, amidst the changes, some principles remain unwavering. As we approach the start of another fall amid ongoing uncertainty, let’s delve into how networking strategies have adapted and what remains constant.Continue Reading Navigating Networking: Strategies for the Current Landscape

I know, it’s summer and we’re trying to relax.

But just in case you find yourself at a networking event in the next few weeks (or plan to be at one this fall), there are a few key ways you can add value to your attendance in addition to your presence at the event. Of course, when you choose the right one, the networking alone provides a return on your investment.

But we’re often so eager for our actual attendance to equal business that we forget that as with any business development opportunity, it’s not one-and-done. In the dating game, while it might be possible for you to meet someone and marry them the same night, and find lasting happiness, it’s much more likely that you spend time getting to know each other before making a commitment. Your business relationships are much the same.
Continue Reading 3 Tips to Translate Networking into Business Opportunities